Alternative Medicine

News, commentary, criticism, analysis, and research from complementary and alternative medicine.

Alternative Medicine

Google’s AI promoted unproven mushroom supplement with questionable testimonials

Michael Marshall -
Lignosus claims that their mushroom supplement treats COPD – serious claims based on no evidence, yet Google's AI search actively endorsed it
Alternative Medicine

You should take the opportunity to see pseudoscience up close – here’s how

Michael Marshall -
Attending pseudoscience events in person is one of the best ways for a skeptic to understand the appeal of woo – especially if you follow our top tips
Alternative Medicine

Leaked footage reveals the ‘psychic’ behind antivaxxer Joseph Mercola

Michael Marshall -
Leaked footage shows leading anti-vaxxer Joseph Mercola calling for people to "march with weapons" against vets, during consultation with ‘psychic’
Alternative Medicine

Netflix’s Apple Cider Vinegar shows the shameless reality of Belle Gibson’s fraud

Abigail Kennedy -
In Apple Cider Vinegar, Netflix approaches Belle Gibson's cancer fraud with a skeptical eye – so why can't they treat Goop the same?
Chiropractic

A psychic child bride and ghostly inspiration: the invention of chiropractic

Michael Marshall -
Daniel David Palmer, the inventor of chiropractic, claimed his movement was inspired by spiritual communication with the ghost of a doctor
Wellness

New Year, New You, New Woo: 2025’s health and beauty ‘microtrends’

Alice Howarth -
Every new year comes with a fresh list of do's and don'ts from beauty and wellness influencers, as social media speeds up 'microtrends'
Alternative Medicine

The abuse of the scientific method in so-called alternative medicine

Edzard Ernst -
Good science relies on testing and falsifying hypotheses – in alternative medicine, too often researchers seek to confirm what they think they know
Wellness

Lemme Purr: the celebrity-backed wellness gummies trading on intimate insecurities

Alice Howarth -
Backed by Kourtney Kardashian, Lemme Purr gummies incorrectly persuade women they have a problem with their vagina, and then sell them the solution
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