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Google’s AI promoted unproven mushroom supplement with questionable testimonials

As anyone who suffers from respiratory allergies and sinus conditions will know, the winter cold and flu season in the UK is no fun. Fortunately, help is on hand, in the form of a Facebook ad for new health supplement, Lignosus – a small pouch of mushroom gel that you pour into your drink to experience all manner of health benefits. As one Facebook ad put it, “To Anyone Struggling with Winter Breathing: Lignosus is for You”.

Screenshot of a facebook ad. Text reads: "To Anyone Struggling with Winter Breathing: Lignosus is for You Introducing Lignosus, the natural herbal food supplement specially designed to support your lungs during the cold winter months. Whether it's the icy air, seasonal congestion, or persistent breathing challenges, Lignosus is here to help you breathe freely and comfortably.... Breathe Easy This Winter with Lignosus UK.LIGNOSUS.COM Breathe Better with Lignosus #1 Natural Respiratory Health Support Shop now"
Lignosus Facebook advert, as retrieved from Facebook Ad Library 14 April 2025

Lignosus – whose products start at £45 for a month’s supply of their supplement sachets – claim to be “the natural herbal food supplement specially designed to support your lungs during the cold winter months”, combining “centuries-old herbal wisdom with modern innovation to deliver a groundbreaking 4-Step-Lung-Care Mechanism that works holistically to restore your respiratory health”.

Rather unusually for a Facebook ad, the accompanying click-to-expand copy was 300 words long, containing no fewer than 18 emojis and three testimonials from “happy customers”. Their delight wasn’t just in fighting off winter infections – Daniel P talked of his experience as “someone with chronic sinus issues”, and Emma T explained how she dreads winter, due to her asthma.

Worryingly, among the emoji-punctuated ad copy included claims that Lignosus “Supports Lung Detoxification”, “Enhances Respiratory Wellness”, and “Provides Natural Asthma & COPD Support”.

Asthma and COPD (chronic obstructive pulmonary disease) are common but serious conditions. In the last decade, 12,000 people in the UK have died from asthma – that’s a rate of three per day. Similarly, according to the WHO, 3.5 million people died worldwide from COPD in 2021, making it the fourth leading cause of death worldwide. These are not conditions that products ought to claim to treat without good evidence, as persuading people to forego their regular medication can have dire consequences.

Screenshot of a Facebook ad for Lignosus. Text reads: "**Nagging cough gone, I finally have a good night's sleep, Thanks to Lignosus**
Introducing Lignosus - a natural herbal food supplement that boosts overall lung immunity and enhances respiratory wellness.
Lignosus employs a unique 4-Step-Lung-Care Mechanism. With its...
Detox Your Lungs in 10 Days
UKLIGNOSUS.COM
Yeah, Finally Have a Good Night's Sleep #1 Natural Respiratory Health Support
Shop now"
Lignosus Facebook advert, as retrieved from Facebook Ad Library 14 April 2025

Troublingly, that is literally what Lignosus’ advertising claims have done. In a second ad – which depicts the lungs as an ashtray with a stubbed-out cigarette, under the header “Detox Your Lungs in 10 Days” – the 1,000-word expanded ad copy includes more reviews from happy customers:

James P: “Ever since I embarked on my journey with Lignosus three months ago, the transformation in my health has been nothing short of remarkable. My asthma symptoms, which once dictated my daily life, have seen a significant reduction. What’s more, I’ve found myself reaching out for my inhalers far less frequently. It’s evident that with patience and consistent use, Lignosus has been a cornerstone in my path to better respiratory health.”

Jean M: “My husband’s battle with emphysema and COPD has been a long and arduous one, made even more challenging post his accident. However, since we introduced Lignosus to his daily regimen, there’s been a palpable shift in his well-being. Beyond the undeniable respiratory benefits, the support and guidance from the Lignosus team have been a pillar of strength for us.”

Susan M: “COPD has been a constant companion in my life, bringing along its myriad challenges. But with Lignosus, I’ve rediscovered the joy of deep, unhindered breaths. Within mere days of starting, the improvement in my oxygen levels was evident. Each day feels brighter, and I attribute this positive change largely to Lignosus.”

Other reviews talks about how “Having suffered from chronic asthma, this product has been a revelation” and “my breathing and the reduction in mucus from my lungs have been noticeable” and “I consistently register an oxygen level above 97. Lignosus has been a key factor in this positive change” And “I’ve recommended it to many, and even my lung rehab clinic is now suggesting it to patients.”

Screenshot of a Facebook ad resembling a user's post with a standard balloons background and an avatar man holding a birthday cake. Text reads: "***Better Breathing Has Never Been Made Easier with Lignosus**
Introducing Lignosus - a natural herbal food supplement that boosts overall lung immunity and enhances respiratory wellness.
Lignosus employs a unique 4-Step-Lung-Care Mechanism. With its...
'As someone managing COPD, I've added Lignosus to my routine, and I've noticed it helps me feel more at ease with my breathing. It has been a supportive addition to my daily care. Individual results may vary, but this supplement has been a helpful complement to my
treatment!'
UK.LIGNOSUS.COM
Breathe Better with Lignosus
Shop now"

Among the 79 other Lignosus ads listed as active in the Facebook Ad Library are designs that mimic posts from users, with cartoon avatars and celebratory balloons, but with text that reads:

As someone managing COPD, I’ve added Lignosus to my routine, and I’ve noticed it helps me feel more at ease with breathing. It has been a supportive addition to my daily care. Individual results may vary, but this supplement has been a helpful complement to my treatment!

The intent here, clearly, is to ensure that the casual Facebook user associates the ad with an organic opinion from one of their connections, adding authenticity to what is otherwise a concerning marketing claim. Another similarly designed ad proclaims:

“I’m a 20+ year smoker. Lignosus cleared out my lungs in 7 days.”

There is no evidence that Tiger Milk Mushroom – the extract at the heart of the Lignosus product – can clear lungs of smoking damage within seven days, or improve oxygen levels for COPD patients in a similar timeline. Nor is their evidence that their product is “Anti-inflammatory, Anti-asthmatic, Anti-Tumor(sic), Antioxidant, Anti-Microbial, Anti-Illness”.

Lignosus’ website and marketing materials regularly claim their products can treat conditions including asthma, chronic cough, chronic bronchitis, sinusitis, nasal sensitivity, respiratory allergies, snoring, COPD, and weak lung function, and that the mushroom supplements are “Guided by science and powered by nature”. They even provide references to support that claim of being science-guided – specifically, a 2021 paper in Scientific Reports, titled: “Effect of tiger milk mushroom (Lignosus rhinocerus) supplementation on respiratory health, immunity and antioxidant status: an open-label prospective study.”

As the title suggests, this is not a double-blinded study, nor is it even placebo controlled. It involved 50 patients, all of whom met the selection criteria of:

participants with no background of chronic respiratory disease, non-smokers and not undergoing any supplementation targeting respiratory health.

Lignosus’ claims that their product can help treat COPD and asthma are based on an observational study conducted in exclusively healthy people. What’s more, the participants were all given oral supplementation of TigerPro™, a Tiger Milk Mushroom product from Nexus Wise – the company are thanked for their support in the acknowledgements of the study.

Misleading marketing

Screenshot of a pop-up box on Lignosus' website. Text reads: "Natural Lung Health Support No pills. Just goodness from NATURE.
All Orders Are 1 Time Purchase
Lignosus
Join us and receive respiratory care tips,subscriber-only deals & updates.
ENTER YOUR EMAIL
Yes. I want stronger lungs!"

The over-reliance on a single unconvincing study is not the only concerning aspect of Lignosus’ messaging. Upon visiting their site, users are met with a range of pressured sales tactics. A popup offers a discount code for subscribing to their email list. The call-to-action button on the signup form?

“Yes. I want stronger lungs!”

But wait, don’t act just yet, because once you’re signed up to the mailing list, a further pop-up ad offers to increase your discount if you sign up to their SMS club – for a 15% discount, you can opt in to regular sales pushes directly to your phone number.

Scrolling around the Lignosus website, it’s impossible not to notice the ticker that keeps appearing in the bottom left of the page, advising you of yet another sale in your area. “Catherine in Wishaw, United Kingdom purchased Lignosus | Best Natural Respiratory Health Supplement”, it reads, before disappearing. A moment later, it is replaced by another satisfied customer, this time Helen in Cambridge has made the same purchase, a moment later, Chris in Brentwood followed suit.

Screenshot of a sales ticker on the Lignosus website, reading "Catherine in Wishaw, United Kingdom purchased Lignosus | Best Natural Respiratory Health Supplement”

The impression is clear: Lignosus is selling fast.

However, upon inspecting the source code for the page, those real-time sales may not be as cut and dry: those pop-up messages come courtesy of a module called “fomo-notification”. If these are indeed genuine purchases, in real time, the intent remains clear: to instill in the user a “Fear Of Missing Out” on this wonder supplement.

Screenshot of Lignosus website source code, featuring a function called 'fomo-notification'

Many of Lignosus’ most eye-catching health claims are delivered in the form of testimonials from their happy customers – such as those cited in the lengthy copy of those Facebook ads. Lignosus even proudly asserts that their products are about “Real people, real results”:

Over 600,000 people worldwide have achieved stronger respiratory health with Lignosus.

Trusted by hundreds of thousands worldwide, Lignosus offers the leading natural solution for lung health.

Some of those hundreds of thousands of happy customers tell their story on the Lignosus website, such as Rita P, who can be seen smiling and holding up the Lignosus box, while telling us:

My husband was diagnosed by a pulmonologist as having asthma or possibly COPD. He was given a prescription for a steroid inhaler. After 4 days, his symptoms were so bad he had to stop taking this medication. When he started on Lignosus, it took close to three weeks but he did stabilize and did not use the inhaler at all.

Demi C from Germany, too, had a story to tell, about how she was “happy as a new person living again”, thanks to Lignosus:

Screenshot of Lignosus testimonials, four people holding up a packet of the product alongisde quotes, reading: "Very good for helping asthma sufferers!
'My husband was diagnosed by a pulmonologist as having asthma or...'
Rita P, United Kingdom - read more
Perfect product for asthma
'This product is great. I have asthma. When I feel my lungs start to get tight I...'
Jessie, United States - read more
Saved my 7-year-old daughter from bad asthma cough.
'My 7-year-old daughter suffered from bad asthma cough. Lignosus improved...'
Alex Chong, Singapore - read more
Happy as a new person living again.
'This lung supplement, Lignosus,is my new lifesaver, after all these years I...'
Demi C, Germany - read more"

Both ladies appear across the internet – Rita P, for example, can be found at Brain Harmony.com, where she doesn’t recommend that COPD patients give up their steroid inhalers – instead she explains that a car accident left her with balance and coordination issues, until Brain Harmony helped her get back to her Zumba class. There, she goes by ‘Susan’. Elsewhere, she crops up on the default website of a car dealership, Moto Novo Finance, where she was called “Joe Bloggs” and her testimony read “Lorem ipsum dolor sit amet…”. Rather unsurprisingly, both Rita and Demi are actually stock images from Shutterstock:

Screenshot of two Shutterstock library stock photos - both older, white women.

Even Lignosus’ many video testimonials may not be all as they seem. The company shares 10 customer testimonials, featuring product reviews from well-lit and charismatic customers like Tiffany, Age 36.


Screenshot of a Lignosus YouTube video, with text reading: "Great product for sinus issues!" My sinus issues are improving tremendously
Thanks to this
Tiffany, Age 36 Lignos
'Hey guys! My name is Tiffany. I have
chronic sinusitis problem...'

An image search online shows Tiffany advertising a different herbal supplement, this time under the name Amber.

Screenshot of an internet ad, text partly cut off reads "...helped keep my life in balance, even when it's hard to find that kind of balance." image of a woman holding up the product is attributed to Amber AL UT.

Similarly, 58-year-old bronchitis sufferer Lily’s testimonial video looks an awful lot like the work of an actress who appears in testimonials for a wide range of other herbal and natural health products.

Perhaps Lily and Tiffany are merely prolific users of herbal supplements, and enthusiastic in their advocacy. Perhaps Rita and Demi were shy, or unwilling to supply real photographs to accompany their testimonials. It is possible that there is nothing untoward going on; it is also possible that video endorsements that offer Lignosus such credibility are merely undeclared advertising from paid actors.

A dystopian twist

While there are serious questions to ask of Lignosus’ user testimonials high-pressure marketing techniques, the company is not the only culprit in the misleading marketing of this would-be miracle supplement. Users who do pause to check the veracity of the health claims made by Lignosus might understandably turn to Google for external sourcing and corroboration. Users who do so will be prompted by Google’s first autosuggestion, “Lignosus NHS” – the results for which include (earlier this month, at least), in order:

Google's search results for a 'Lignosus NHS' query

Any reasonable user might conclude from this set of results that NHS Royal Brompton and Harefield hospitals and NHS Guy’s and St Thomas’ NHS Foundation Trust are trialling the use of Lignosus for COPD, and that the product is seen as a “pioneering new treatment” that can offer “new hope”.

However, the NHS does not recommend Lignosus. In fact, none of those top three pages for the search term “lignosus NHS” actually mention Lignosus. Instead, they are coverage of promising clinical trials involving the use of electrical stimulation of the bronchus in the lungs of COPD patients, and the provision of at-home ventilators.

Why do these unrelated news items appear when users search for information on Lignosus? Google’s search algorithm is famously opaque, but it is highly likely due to the use of AI tools to scan and understand the types of claims associated with the Lignosus product, and a search that returns results from a cluster of semantically related terms. The effect of which, therefore, was that Google read the claims made by Lignosus on their own website, took them at face value, and presented users with search results that were based on the assumption that those health claims were true.

In many ways, this is the opposite of what a search engine is for.

Worse still, upon expanding the “People also ask” suggestion “Does Lignosus actually work?”, users would have been greeted with a paragraph of text explaining that “Some users who have smoked for years have reported that Lignosus has helped them to detox their respiratory system and improve their breathing” and “Some users who have smoked for years have reported that Lignosus has helped them to detox their respiratory system and improve their breathing.”

Once again, a reasonable user would assume that Google is returning a summary of a range of sources, that independently agree on the efficacy and effectiveness of Lignosus. However, this is not the case – the summary, created by Google’s AI, is merely paraphrasing the testimonials on the Lignosus website. Those testimonials from stock images like “Rita” and “Demi”, and from probably actors like “Lily” and “Tiffany”.

It is worth considering, at this point, how any reasonably user is meant to understand whether Lignosus actually does what it claims – from their lengthy ads on Facebook designed to mimic the posts of their friends, to their polished video testimonials, their claims of scientific backing, and their FOMO-based pressured sales nudges.

And when turning to the wider internet for corroboration or independent analysis, users are met instead with Google’s AI effectively working on behalf of Lignosus, to reassure users that what Lignosus and their testimonials claim is probably true.

On the receiving end of all of this are patients with asthma and COPD who are being persuaded to give up their inhalers and effective medication, in favour of a promised miracle cure that can clear up their symptoms in a week. For long term smokers, promised a “7-day lung detox”, the worst-case scenario may only be wasted time and wasted money.

However, patients with asthma and COPD who don’t carry their inhalers and take their medication are at vastly higher risk of a respiratory attack that could prove lethal. We can only hope that never happens happen, because we can be sure that if such an incident takes place, it will never appear in a Lignosus testimonial, nor in Google’s reassuring paraphrasing of what Lignosus has to say.

Cannibalism: The long history of a modern propaganda tool

Like many of you, I have been watching the political situation in the US with increasing horror. Trumpian fascism is in full swing and the election campaign that launched him back into the White House was vicious and fueled by constant misinformation. 

In support of Trump’s hardline position on immigration and promises of mass deportations, right-wing pundits proliferated misinformation about immigrants and asylum seekers, in particular Haitian migrants. Elon Musk and other right-wing influencers last year accused Haitians of ‘cannibalism’, posting alleged cannibalism videos that were neither from Haiti nor showing cannibalism. One such viral video was from a Chinese theme park in 2018.

Haiti is currently undergoing a constitutional crisis, with widespread violence, but Musk and others poured fuel onto these flames to lend support to their claims that Haitian immigrants should be denied entry to the States. Musk himself said he wants to ‘screen immigrants for potential homicidal tendencies and cannibalism.’ Ian Miles Cheong, a right-wing commentator, claimed there are ‘cannibal gangs in Haiti who abduct and eat people’ and stressed that ‘these people are now illegally entering the US en masse’, making no distinction between those enacting violence and those trying to flee it. The accusations of cannibalism are likely partly based on intimidation tactics used by certain Haitian gangs, who use cannibal threats in an attempt to scare rivals.

But this is not where the cannibalism accusation began. Elon Musk and others are either knowingly or unwittingly weaponising propaganda that is older than America itself. To fully understand this accusation, and understand exactly how distasteful it is, we have to go all the way back to Christopher Columbus.

Black and white photo of an 1892 replica of the Santa María ship, sailing right to left with sails furled and a rowboat containing four men wearing caps towed behind it with a rope. Her crow's nest is decorated with zig-zags, and she flies four flags.
Replica of the Spanish carrack Santa María, Columbus’ ship. Image possibly by Edward H. Hart. Public Domain, via Wikimedia Commons

On 12 October 1492, after an arduous voyage west from Spain, quelling at least one mutiny along the way, Columbus and his crews made landfall, and arrived in a region that we now call the Caribbean (Morison, S. E, 1942). Columbus believed he had reached the Indies, an area that in the modern day can be roughly understood as southern and eastern Asia, including modern-day India, China, Japan, Myanmar, and the Malay archipelago.

But, while Columbus clearly had little idea of it at the time – nor, indeed, where he actually was – he had stumbled across something important. The Americas were an enormous set of land masses entirely unknown to the nations of Europe at the time… but, crucially, they were not undiscovered or uninhabited.

Although the exact dates of human migration to the Americas remains a point of scholarly debate, it is clear that people had been living there for 15,000–20,000 years, and it’s likely that will be pushed back further as we gather more evidence. As such, when Columbus landed on an island in the modern-day Bahamas and explored the nearby islands of the Greater Antilles, he immediately encountered a whole host of island nations and peoples.

One of the larger islands he encountered, he named Hispaniola – a name that it shockingly retains to this day, and in the modern day is home to the countries of the Dominican Republic and Haiti. The area was home to many distinct peoples, including the Arawack, the Lucayan, the Kalinago and the Taíno, who all spoke a family of related languages (Whitehead, 1984). The name of Haiti comes from the Taíno language and means ‘land of high mountains’.

During that first voyage, Columbus was met by the local inhabitants with great friendliness and generosity. Columbus and his crews traded jewellery, gems, beads, weapons and food, and other goods relatively peacefully, as well as engaging in mutual gift giving. In his logs, Columbus mentions being told many times about a nearby people known at the Caniba. The 26 November 1492 entry in Columbus’s Journal of the First Voyage reads (Columbus, 1893): 

The Admiral says that all the people he has hitherto met with have very great fear of those of Caniba or Canima. … those of Caniba come to take people from their homes … When the natives who were on board saw a course shaped for that land, they feared to speak, thinking they were going to be eaten

The name for these people is inconsistent, elsewhere referred to as the Caribes, Caribas, Carib, Caribs or Canibales. Sometimes they are said to live on the island of Carib (Columbus, 1893). The reason for this mess of words is because of the enormous language barrier between the Europeans and the indigenous people they met. Columbus had no knowledge of the language or cultures of the areas, so his understanding of the local cultures was rudimentary at best. Columbus did have an interpreter with him, but he spoke Hebrew and Arabic (Morison, S. E, 1942).

There is only one recorded instance of violence during Columbus’ first voyage, on 13 January 1493 during his final stop of the voyage in north-east Hispaniola. The local people refused to trade the number of bows and arrows that Columbus desired and armed fighting broke out, ending in two natives becoming injured (Columbus, 1893). From his journal it is clear who he attributed this violence to:

they were no doubt an ill-conditioned people, probably Caribs, who eat men. … Even if they are not Caribs, they are a neighbouring people, with similar habits, and fearless, unlike the other inhabitants of the island, who are timid, and without arms

The word ‘Carib’ would end up lending itself to the name of the Caribbean itself, as well as becoming the name for two indigenous groups, the island and the mainland ‘Caribs’. And lastly the mess of names for the man-eating people led to the creation of a brand-new word for people-eating, the Spanish word canibal, from which we get the English word cannibal (Whitehead, 1984).

When Columbus arrived back in Spain in 1493, he brought back gold, flowers, a number of kidnapped native Taíno people who had survived the voyage, and tales of a savage people known as the Carib/Caniba, who eat people.

A small, mostly white boat floats on turquoise seawater in a shallow bay by a white sand beach covered in palm trees, below a blue lightly clouded sky - the Caribbean
Most of us probably have a less sinister vision of the Caribbean in mind. Via Petr Kratochvil, publicdomainpictures.net

Over the course of subsequent voyages, the interactions between Europeans and indigenous groups did not remain peaceful, and European violence and oppression in the new world eventually lead to the almost complete obliteration of the indigenous inhabitants and their culture (Arens, 1980). The words ‘Carib’ and ‘cannibal’ may today have distinct meanings, but at the time both words were synonymous with violent natives and resistance to Spanish conquest. 

The freedom from slavery of the people in the newly discovered land was a matter of scholarly and theological debate in Europe, and Queen Isabella of Spain initially ensured the freedom of these newly encountered people (Whitehead, 1984). However, these declarations were frequently undermined in practice by colonial administrators and settlers seeking wealth through forced labor, slavery, and exploitation. In 1503, Queen Isabella made the situation crystalline by issuing the following declaration (Whitehead, 1984):

…if such Cannibals continue to resist and do not wish to admit and receive my Captains and men who may be on such voyages by my orders, nor to hear them in order to be taught our Sacred Catholic Faith, and to be in my service and obedience, they may be captured and are to be taken to these my Kingdoms and Domain and to other parts and places and be sold.

Finally, the crown has provided a ‘legitimate’ excuse for the enslavement of the native inhabitants. That excuse was cannibalism. From then on, more and more people were branded as cannibals and slavery picked up apace. ‘Cannibal’ was a brand-new word; a politically and economically useful term that was weaponised to justify the enslavement and commodification of everyone in the ‘new world’. It helped serve Spanish colonial interests and so was levied at increasing numbers of indigenous populations. Anyone who resisted, any population that did not bow down to subjugation, was labelled a cannibal and treated accordingly.

The late anthropologist Neil L. Whitehead made a startling comparison (Whitehead, 1984), saying that:

an accusation of cannibalism in colonial South America functioned much as the epithet “terrorist” does in modern Europe: to place groups of people beyond the normal political process and in this way be able to justify various forms of extraordinary violence against them

What is extraordinarily disquieting is that this is still happening to this day, over 500 years later. People like Trump, Elon Musk and those that enable them are once again using the cannibal accusation to do the exact same thing to the exact same people. Single out a group of people to justify deportation, imprisonment and the denial of asylum, in other words justifying various forms of extraordinary violence against them.

And this is by no means the first time the accusation has reared its head since. American and European powers spread baseless tales of cannibalism in Haiti around the time the country overthrew its French colonisers and declared independence in 1804.

Now is a moment where Haiti needs the support of the international community more than ever. The country is in a state of crisis, with country-wide violence, half the population living in extreme food poverty, and over a million people internally displaced. Instead, last month the Trump administration announced that it is ending deportation protection for 500,000 Haitians, sending people who have potentially spent decades in the US to Haiti at a time of extreme violence and turmoil. It is a stunning example of cruelty and supported by archaic smears against Haitians.

I’m sure Elon Musk and other supporters of facism don’t actually care if they’re right or if they’re wrong about Haitians and cannibalism, nor do they give a damn about Haitians or Haitian history. But evocative political ideas have a tendency to reemerge and resurface regardless of their truthfulness, as successive generations repurpose them as tools of oppression. Our role as skeptics is one of collective memory, to debunk these false and dangerous claims whenever they might reappear.

  • Morison, S. E. Admiral of the Ocean Sea: A Life of Christopher Columbus. (Little, Brown & Company, Boston, 1942).
  • Whitehead, N. L. Carib cannibalism. The historical evidence. J. Soc. Am. 70, 69–87 (1984).
  • Columbus, C. Journal of the First Voyage of Columbus. in Journal of Christopher Columbus (during his first voyage, 1492- 93), and Documents Relating to the Voyages of John Cabot and Gaspar Corte Real (ed. Markham, C. R.) 15–193 (Hakluyt Society, London, 1893).
  • Arens, W. The Man-Eating Myth. (Oxford University Press, New York, NY, 1980).

The Skeptic Podcast: Episode #008

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From the pages of The Skeptic magazine, this is The Skeptic podcast, bringing you the best of the magazine’s expert analysis of pseudoscience, conspiracy theory and claims of the paranormal since its relaunch as online news source in September 2020. 

On this episode:

Subscribe to the show wherever you get your podcasts, or to support the show, take out a small voluntary donation at patreon.com/theskeptic.

This Easter, consider the Rebbe: A new perspective on resurrection beliefs

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Happy Easter! One can celebrate this holiday simply for its fun and cultural significance, embracing traditions and family gatherings without subscribing to the religious belief that Jesus rose from the dead. Richard Dawkins refers to this as being a “cultural Christian“, where one appreciates the customs and heritage tied to Christianity without holding its theological convictions.

However, it’s worth noting that in the past, Easter wasn’t celebrated in this secular or cultural way – it was deeply rooted in the belief that Jesus rose from the dead, a conviction held by most people at the time. Even today, many continue to celebrate Easter with this faith at its core. Yet, for a person grounded in evidence and rational inquiry, accepting such a belief is difficult, as it contradicts our understanding of biology and the natural world.

So why do so many people still cling to the belief in Jesus’ resurrection, despite its lack of scientific plausibility? The renowned historian of Early Christianity, Elaine Pagels, has recently published Miracles and Wonder: The Historical Mystery of Jesus, addressing – amongst other things – how the belief in Jesus’ resurrection came to be. She tries her best to be polite with believers, writing as follows: “historical evidence can neither prove nor disprove the reality that gave rise to such experiences [Jesus’ post-mortem appearances].”

This is somewhat disingenuous. Sure, you cannot disprove that an actual half-bull/half-human creature that roamed Crete gave rise to the myth of the Minotaur, but given what we know about zoology, we can be almost certain that no such creature ever existed. Similarly, given our understanding of biology and the consistent failure of dead organisms to reanimate, skepticism toward a literal resurrection isn’t just reasonable – it’s the default position for anyone prioritising empirical evidence over theological tradition.

Rather than accepting their messiah failed, early Christians reinterpreted the crucifixion as a divine victory, transforming their cognitive dissonance into the conviction that Jesus conquered death

Pagels does attempt to explain how Jesus’ followers came to believe in his resurrection, implicitly drawing on what psychologists call cognitive dissonance theory. When Jesus was crucified – a shameful death utterly inconsistent with Jewish messianic expectations – his disciples faced profound psychological tension. According to Leon Festinger’s theory of cognitive dissonance, people will modify or invent beliefs to resolve such uncomfortable contradictions. Rather than accepting that their messiah had failed, the early Christians reinterpreted the crucifixion as a divine victory, transforming their cognitive dissonance into the conviction that Jesus had conquered death.

This psychological mechanism helps explain how a defeated movement could suddenly regain confidence and spread its message with renewed fervor. While Pagels doesn’t explicitly name this theory, her historical analysis aligns remarkably well with Festinger’s model of how groups respond when their core beliefs collide with reality.

Pagels compares Jesus to the late Rebbe Menachem Schneerson, whose followers – the Lubavitcher movement – similarly held fervent messianic expectations. Those expectations were challenged when Schneerson died in 1994 after a debilitating stroke. Pagels explains what happened next:

“ever since the Rebbe died, his people say that many have seen or felt his presence working miracles and answering prayers, that he is even more alive now than ever. Fascinated to witness what looked something like Christianity being created all over again, I found his website, often updated, which to this day claims to document many recent miracles. Furthermore, since the movement first caught fire several decades ago among the Hasidic community in Brooklyn and in London, it has spread all over the world: today the movement embodied in Chabad Jewish groups worldwide numbers about a hundred thousand.”

Pagels’ comparison is apt. When we observe how Schneerson’s followers maintained belief in their living Messiah against all evidence, we gain crucial insight into how Jesus’ disciples might have developed similar convictions two millennia earlier. The parallel reveals a fundamental truth: in both cases, the persistence of belief stems not from miraculous events, but from profound psychological needs. What appears as resurrection faith is ultimately the visible manifestation of deeper cognitive processes – the human mind’s remarkable capacity to reshape reality when confronted with unbearable cognitive dissonance.

Yet it is unfortunate that Pagels did not discuss at greater length this comparison, because surprisingly, there have been Christian apologists who claim that the case of the Rebbe proves that Jesus did indeed rise from the dead. Consider Michael L. Brown and his book Resurrection: Investigating a Rabbi from Brooklyn, a Preacher from Galilee, and an Event That Changed the World. Brown says that none of Schneerson’s followers “claim to have seen and met with the Rebbe in the flesh after his bodily resurrection”, whereas with Jesus, such encounters did happen. As per this argument, only a real resurrection could inspire such testimonies.

Whether Jesus’ earliest followers actually claimed to have seen him in the flesh post-resurrection remains doubtful. The Gospels recount such encounters yet, in her book Pagels wisely notes their blending of tangible and ethereal elements. The apostle Paul, our earliest source, describes apparitions, not physical interactions. Given that the evangelists never met Jesus, and they wrote their accounts at least four decades after Jesus’ death (soon after the mayhem of the Judeo-Roman war), and considering that the Rebbe’s passing only took place thirty years ago, we can’t dismiss the possibility that future accounts – written by people who never actually met the Rebbe – might similarly embellish events and make his post-mortem encounters more vivid. This may become even more likely if a catastrophe ensues. As Adam Gopnik explained recently in The New Yorker:

“if the Lubavitcher community had been struck by something on the scale of the Judeans’ loss of the Temple and their enslavement [in the Judeo-Roman war], what are now marginal, hallucinatory visions of the rebbe would almost certainly take on a more declarative, redemptive form.”

Brown also claims that the Rebbe’s followers “have so many different explanations and theories: he didn’t really die; he remains spiritually alive although concealed physically; his presence is embodied invisibly when they meet; he will still resurrect; he will come again; he was the potential Messiah; he had the soul of the Messiah, which is passed on from leader to leader through the generations; etc… This alone puts a great divide between Rabbi Schneerson and Rabbi Yeshua [Jesus]… What a contrast!”

Brown wrongly assumes a monolithic early Christianity, when in reality, interpretations of Jesus’ death and resurrection were remarkably diverse. Elaine Pagels has built her reputation demonstrating precisely this point – that early Christians held a wide range of beliefs. Some denied Jesus’ death altogether, some that he ever had a body, some anticipated his imminent return, while others envisioned a second coming far in the future. This internal diversity undermines Brown’s attempt to draw stark contrasts between the two movements.

A mixed-race crowd stands packed at an event, a speaker blurred onstage in the background, and many in the crowd have their hands raised in worship. A man holds a black leather-bound bible in his right hand.
A Christian crowd worships at an event. Via wallpaperflare.com

Brown’s argument rests on a false dichotomy – that because the cases of Jesus and the Rebbe aren’t identical in every detail, their followers’ beliefs must have fundamentally different origins (one psychological, one historical). This reasoning collapses under scrutiny. Two phenomena need not be carbon copies to share underlying mechanisms – just as two distinct pregnancies both involve nine months of gestation despite genetic differences, resurrection beliefs across eras can stem from similar psychological processes without requiring supernatural explanations.

The variations Brown highlights – corporeal vs spiritual resurrection expectations, unified versus diverse interpretations – are surface-level differences that pale beside the core similarity: both groups used cognitive restructuring to preserve messianic beliefs after catastrophic disappointment. Festinger’s psychological insights show precisely how varied these restructurings can be while still springing from the same dissonance-reduction impulse. By fixating on discrepancies rather than the shared psychological architecture, Brown commits the “perfect analogy” fallacy – dismissing a compelling parallel because it isn’t exhaustive. The burden remains on those claiming a supernatural event to prove it occurred, not on skeptics to find flawless historical replicas.

Enjoy the fun with the bunny and egg hunt this Easter, while also giving the Rebbe some thought.

You should take the opportunity to see pseudoscience up close – here’s how

I love to attend weird woo events. I went to see David Icke giving a four-hour lecture in Southport. I spent a weekend at the Flat Earth conference, and a different weekend at Lynne McTaggart’s Get Well conference. I’ve been to Gerson therapy lectures, Q Anon seminars, psychic shows, antivax rallies, 15-minute city protests, and countless Mind Body Spirit events.

I’ve been smeared in Neem by a man who claimed that covering himself in Neem cream was the reason he didn’t look 80 (when, in actuality, I think it’s just that he wasn’t 80). I’ve received a crystal reading at a former military base in the Midlands. I’ve watched my friend and fellow adventurer Dr Alice listen to ‘digitised DNA’, courtesy of a vet-turned-Sovereign Citizen.

Alice - a thin white woman with long bright ginger hair holds a pair of over-ear headphones to her ears.
Deputy editor Dr Alice listens to a digitised form of DNA (Image credit: Michael Marshall)

I was there when Sally Morgan asked an audience member if her deceased husband connected with the name Shell or Michelle, and she replied that he used to visit a Shell garage. I’ve sat through an extensive lecture from flat earther Martin Kenny about how the world and the entirety of history was based around a massive cosmic egg.

It’s been a wild ride.

People often ask me why I do it, and whether it’s worth it. After all, it costs time, and a little money – worse, that money goes to someone or something we actively disagree with. Personally, I do think it’s worth it. If you’re interested in skepticism, there’s really no substitute for seeing the opposite of skepticism up close. You can read the Wikipedia page on cold reading, or you can watch a room full of strangers crumble at the hands of a skilled cold reader.

You can hear skeptical talks about applied kinesiology, or you can see firsthand people get fooled by someone who is subtle about the physical forces they apply, to sell some worthless trinket or another. And you can read about the impact of inadequate healthcare and how it drives frustrated patients into the arms of quackery, or you can be in right there, where people entrust their health to the advice of the entirely unqualified.

It is an education for a skeptic to be in that room – not just to see what’s being sold, and what’s soon to be the next big thing we all care about, but also to see how it’s being sold, and to whom, and why they buy it. All that makes you a more informed and more effective skeptic.

That said, there are bad reasons to go. You shouldn’t go if your intention is to persuade people they’re wrong, or to shout at the people selling things, or to be disruptive or aggressive or condescending or any mix of the above. Partly, doing so reflects very badly on skeptics, which only makes the attendees more likely to distrust us and trust the people you’re shouting at. We become the bad guys, they become the underdogs and the put upon. It really can backfire. But also, if your goal there is to understand as much as possible and to see woo in the wild, you break that spell when you disrupt, and in doing so you also shatter your learning experience.

Chances are, you already know how those conversations go when there’s disagreement and antagonism, because we’ve all experienced that. For me, the purpose of attending is a learning exercise, not a teaching exercise.

So, let’s say you agree with me, and you decide to attend whatever event you happen to spot. What should you have in mind in doing so? Here are my top tips:

What to wear

It’s worth thinking about what to wear. Or, rather, it’s worth making sure you don’t overthink what to wear. Your goal is to be incognito and unobtrusive, so don’t try so hard to blend in that you end up wearing something that makes you seem uncomfortable, because then you’ll stand out. Wear your regular clothes, but maybe skip the t-shirts with slogans that ridicule religion or woos.

If you feel comfortable, you’ll act more comfortable, and nobody will pay attention to you. That said, if your regular wear is a full suit and a full-length leather jacket, maybe this kinda gig isn’t for you.

I would however suggest that you wear something with pockets, and you make sure you’ve got a bag. The pockets will allow you to keep your phone close enough to hand for whenever you might need it, and the bag will be very handy when it comes to flyers, leaflets, free samples, and anything you’re allowed to take without handing over more cash. My strategy is always to visit all of the stands, and to casually pick up any leaflets and flyers they’ve got lying around, because they’re a treasure trove of material and they’ll help you fill in the blanks from any conversations you might have.

Free samples are great for the same reason, they’re excellent collector’s items. That said, be careful in what you do with them when you get home – one ayurvedic face wash sampler accidentally made it from my office to my bathroom somehow, and the next thing I saw of it was my wife using it in the shower. It was fine, but it’s definitely worth keeping a hard wall between woo swag and everyday toiletries.

Recording and photography

Martin Kenny - a black man wearing a blue and white striped jumper stands next to a large construction of his cosmic egg model.
Flat Earther Martin Kenny tells the 2018 UK Flat Earth Conference that the universe is actually a giant egg, complete with home-made model (Image credit: Michael Marshall)

Nobody in 2025 bats an eye at someone holding their phone, or even at taking the odd photo of what’s going on, especially during talks and seminars. It’s a good idea to look around first, watch what other people are doing, and if there’s the odd picture being taken here and there, feel free to take that as a cue to lightly document things that seem of interest. Good courtesy would be to avoid taking photos of other attendees unless it is unavoidable (eg during a demonstration, or if they’re necessarily in shot when taking photos of something else).

It can also be a good idea to set a phone or tablet to record audio from before you set foot inside the event, and letting it run until you leave. Your intent is to record something only for your own records and note keeping, rather than for any form of broadcast. At a public event, even one that’s ticketed, there is no reasonable assumption of privacy on behalf of the speakers and presenters – especially when they’re there representing their business, either by selling services on a stall, or giving a public lectures and demonstrations. If you’re speaking at a ticketed public event, you can’t reasonably claim to be doing so in private. In which case recording for your own notes should be ok, but do check the rules in your own jurisdiction.

The backstory

In terms of backstory, the key again is not to over-prepare or overthink things. It is worth having to hand an answer about why you’re there, in case you get into a friendly conversation with anyone, because they might conversationally ask you something about yourself and what brought you there. I tend to go with something like “I’ve always been interested in learning more, but haven’t really had the chance to do much of that yet”, because that puts you there for all the right reasons, but with no expectation that you’ll be an expert; it even helps explain if you seem awkward or unsure about how it all works. If anything, it’s an invitation for them to tell you more, which is exactly your goal.

Equally, you can also reflect that question back to them – do they come to these things often? What brings them along? What are they interested in? Open, friendly questions invite people to tell you more, and your job is to listen and to understand.

If you’re attending an alternative health-related event, it can be useful to have a health reason in mind. Again, don’t overthink it – you don’t want to be memorising medical notes about the exact diagnosis you’ve given yourself, the test results and the specific symptoms; this isn’t a creative writing exercise. Instead, you could refer to an illness you actually have, if you have something (thank you, my chronic allergies). Or, you could have in mind an illness you know very well – perhaps something you’ve experienced through a close family member, whose symptoms you have good recollection of. Asking what a relevant CAM practitioner at the event thinks of their symptoms can be a good way to understand to what degree they understand the limits of their therapy.

Time to head in

What do do once you’re there will depend on the type of event. It could be a conference model, in which case it’s mostly about sitting and listening to the talks. Your interaction with other attendees will be limited to breaks, so try to take the opportunity to spark up a conversation. People will often be very keen to talk, not least because lots of people attend on their own, being the only person they know who really believes in whatever conspiracy or esoteric idea is the theme of the day. A good opener is something like, “That was pretty interesting, what did you make of it?” or “Have you seen the speaker speak before?”. After that, asking open questions will invite them to tell you more, and I typically occupy a position where I am interested but don’t know too much about it specifically, but I’m really keen to learn more, because usually people are very willing to inform me.

Other events aren’t about speakers, but instead are a collection of stalls and booths. These are great, because they’re like a little samples of nonsense – woo tapas. This is where your bag will come in handy; pick up anything that’s free to take, from flyers to leaflets to free samples.

I try to adopt a friendly, curious expression, and approach with a quiet demeanour, just trying to understand what the booth is and what it’s all about. You might find the vendor engages you in conversation – you’re curious, but that’s OK, they’ll be eager to tell you. They’ve paid for that booth, and they’ll want to make it worthwhile.

You’ll get their practised sales patter, and it’s good to ask follow-up questions here, but try to keep them at the level of “what might be the obvious thing to occur to me here” or “what might be a common-sense question”. I try to avoid questions like, “How do you sleep at night?”. Ask how things work, if they’re proven, and how we know they’re proven. See what they say. If it’s a health claim, ask why more people don’t know about it, and why doctors don’t use it. Those gentle probing questions can get you quite far.

Two men stand facing each other, one with his arms outstretched as the other performs an applied kinesiology test.
Energy device Sosatec Wellballancer’s sale patter included demonstrating the harmful effects of WiFi and mobile phone radiation, via a pseudoscientific Applied Kinesiology test… which did not respond well to gently challenging questions. For more, see Good Thinking Investigates: Sosatec Wellbalancer (Image credit: Michael Marshall)

Don’t get into an argument, not least because that’ll blow your cover before you get to the next table. They might try to press a sale on you, but you can always hit the ejector seat by saying something like, “That’s really interesting, thanks so much. I’ve so much more to see but I might be back around later.” It’s OK, you don’t actually have to come back.

When it comes to events that will be a mix of talks and booths, get a brochure as early as you can and check out which talks and demonstrations stand out to you. Cast a wide net, because titles can be misleading and you don’t want to miss out on something incredibly weird just because the speaker didn’t know how to market themselves. Typically, you’re not forced to sit through a whole talk if you’re not interested, so try to find a seat towards the back of the room or near to the exit, in case it doesn’t grab you as weird enough and you want to skip out to peruse the vendors’ booths.

Free samples and taster sessions

At these booths, there may be the opportunity to take a free sample of something, or to have a free taster session of a therapy. Always accept the free sample, though if that free sample is food or drink you must have right there on the spot, exercise some caution. If it’s a foodstuff prepared with an unusual ingredient, it’s probably not going to harm you, it might just be unpleasant tasting (but that’s fine – it’s the experience, in some ways that’s ideal!). But, when it comes to shot glasses of mysterious green liquid from Ayurvedic stalls, perhaps politely decline since some tinctures are tainted with things like heavy metals and it isn’t worth the risk.

Taster sessions of therapies is a different matter. Personally, I’ll try any that are free – think of the stories you can tell afterwards. You want to be able to tell people about the time you listened to digitised DNA, or had to wear a pyramid hat to channel your energies, or were given a 10-minute computer scan to tell you which of 12,000 foodstuffs you’re intolerant of, and to what degree.

After the event

It can be quite energy intensive to attend an event like this, and if it all goes well (ie you’ve encountered something fascinating or shocking) it can leave you a little drained. especially if you’ve had to keep up a friendly, open, non-judgemental demeanour throughout. Make sure you’re far enough from the event and its audience before you drop the poker face – it can be very awkward to step out of the venue and immediately vent about the experience… only to realise someone from the audience happened to walk out close behind you. Especially if you’re planning to go back after lunch, or the next day.

Once you’ve attended and had this weird experience, the obvious question is… what now? What do you do with it? It’s useful to reflect on your experience and think about whether it might change how you talk to people about these subjects in future. Obviously, you’re going to share the most fun or shocking or silly or dangerous stories with your friends; those are the spoils of war, the reward for the effort.

A purple canvas bag with Master Sha Tao Centre written on it along with some leaflets and a CD
A selection of promotional materials for Master Sha Tao Centre, gathered from the Get Well Show, London, 2023. (Image credit: Michael Marshall)

You should then return to that bag of flyers and leaflets, and think about what you were told – how much of it was harmful? What was most concerning? Is there anything in the leaflets that adds to that or evidences it? Some of the leaflets will include claims that violate regulations – advertising standards, consumer protection, MHRA, FDA, FTC, etc. Often, making a complaint to the relevant authority can be as simple as filling in an online form and attaching an image of the flyer.

Finally, if you have a really interesting experience, or see something really worth talking about – get in touch, and we’ll be happy to cover it in The Skeptic. We’re always looking for new writers: [email protected]. You don’t have to be an experienced writer, we can help you put your thoughts together.

Do classic science fiction movies undermine understanding of science?

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I’m a science fiction (SF) writer. I’m also the type of audience member who hates the movies everyone else likes, and likes the movies everyone else hates. Watching classic SF movies, I would challenge the assertion that many of them should be considered classics. Many of the SF movies that have become woven into popular culture are in fact unscientific and can actually harm the general public’s understanding of how the universe functions. This is an analysis of the most well-known speculative fiction movies – that are also the most mis-informative.

Alien (1979)

The film Alien and its sequels feature the extraterrestrial creature known as the xenomorph. It is an insectoid animal that reproduces by releasing parasitic “facehuggers” that in turn implant chestburster embryos. The embryos explode from the host’s chest and develop into adults by consuming prey with a matryoshka doll-like mouth.

At its inception, this concept is unscientific. The xenomorph evolved on an alien planet, yet is seen attaching a facehugger to a human being. At no point in its evolution did the xenomorph ever encounter a human. It is unlikely there are bipedal fauna with two arms, two legs and a head on the alien planet, considering the variety of other anatomies available in the evolutionary repertoire. Ergo, it is virtually impossible that the facehugger would have the instinct to latch onto a face. It’s never seen a face before. It would have no instinctual urge to hug a face.

The 2004 Discovery Channel TV movie Alien Planet illustrates this point in elaborate detail (Discovery Channel, 2004). In this fictional documentary, an interstellar spaceship is sent to an extraterrestrial planet named Darwin IV, where humankind’s probes discover an exotic ecosystem. Members of the food chain include prey whose quadruped limbs have become fused together, mantislike creatures that can glide, and a seven-storey-tall colossus that eats from mouths on its feet. Scientists in the documentary, including Professor Michio Kaku, commented that such organisms are within the laws of physics; more so than a humanoid, considering that an alien planet might have geology ill-suited for the human form.

Indeed, human physiology might be inedible to the developing alien fetus, and might actually be poisonous if its native atmosphere has a different chemical composition. Exoplanet HD 189773b has an atmosphere comprised of glass shards. Saturn’s moon Titan has a thick nitrogen atmosphere.

The strength of the xenomorph homeworld’s gravitational field would also influence its strength. Stephen Hawking stated that life on planets with high gravitational fields would be significantly stronger, in order to compensate for the effort of mobility (Into the Universe with Stephen Hawking, 2010). The chestburster might be so strong that it would break through a human’s ribcage before it can fully develop, whereas if it were to use an organism on its home planet as a host, the host would be strong enough to contain the parasite.

Alternatively, if the alien’s planet has a gravitational field weaker than Earth’s, it would struggle to move on Ellen Ripley’s spaceship, which is programmed to have Earth gravity. Since the creature is unintelligent, its attack would be based on instinct and, therefore, it would miss the face it’s trying to hug while trying to adapt to 9.8 metres per second squared. Ripley would have Newton’s laws to thank for that.

The filmmakers evidently did not consider common sense in morphology. The alien’s mouth-inside-a-mouth makes no sense from an evolutionary perspective. Richard Dawkins famously dissected a giraffe to demonstrate that the laryngeal nerve reaches from the brain, goes down the length of the neck, loops around the heart, goes back up the neck and attaches to the relevant organ. No intelligent designer would extend a cord over 15 feet when the two organs can be attached through a shorter path. There is no evolutionary reason why the alien should have an additional mouth that does not extend much farther than its normal mouth. In the wild, if a prey item leaps one foot away from a bear, the bear would reach for it and bite it again. The bear would not discharge a prehensile tongue with teeth at the ends of its tastebuds. Evolution does not add additional mouths or eyes just for fun. Filmmakers do.

Three giraffes walking right-to-left in the bush of Kruger National Park. One is closest, with the other two farther away
Giraffes in Kruger National Park, Mpumalanga, South Africa. By PHoTowalX, via Flickr. CC BY-NC 2.0

Lastly, from an aesthetic standpoint, the character design comes off as lazy. Killer insects are common in scifi, particularly during the 1950s B-movie era. An example would be Them!, which was about giant ants terrorising mankind. Dr Skip Young states in his article “The Dark Side of Movies as Equipment for Living” that even adults can be influenced by violent movies. He cites mass murderer James Holmes, who was 24 years old when he shot up a movie theater in order to emulate the fictional supervillain the Joker. In a similar fashion, displaying such a pedestrian character design as the xenomorph can influence the audience to think less creatively. Those who are uneducated in science might think that insectoids are the limit of what can exist in space, and might lose interest in science.

Why then do critics praise Alien as a pivotal movie? If anything, this film teaches viewers the wrong things about space and basic biology.

Predator (1987)

Predator was a film about the titular Predator, an extraterrestrial warrior who lands on Earth in order to engage in deadly sport hunting. It is a humanoid with two arms, two legs and a head, carrying weapons that might qualify as samurai armaments, if samurai existed in the far future. Upon removing its helmet, it is revealed to have quadruple mandibles, but otherwise looks like a distorted human face.

The premise of an alien hunter going on a gory Earth safari is unique. The character design of the Predator is not. The scientific inaccuracy of a humanoid alien has already been discussed, but to drive the point, I will cite Douglas Adams, author of the Hitchhiker’s Guide to the Galaxy. When discussing human-looking extraterrestrials in scifi, he mockingly lamented, “This simply cannot be.”

The humanoid alien (I’m also talking to you, Spock) is a lazy production shortcut. It would have been too complicated to design a Predator who was, for instance, a two-headed lobster with a jetpack, or an anteater with spiked quills and projectile teeth. With the technology of the 1980s, this would have to have been done with practical effects, which would have made the film look silly. Nevertheless, it could be argued that the clumsy practical effects of a two-headed lobster would have been more memorable than a bodybuilder in prosthetic makeup. At least it would demonstrate to the audience that the production was trying to create something interesting. A failed attempt to create something new is more respectable than the timid approach of making another biped extraterrestrial. After all, science is about innovation. Einstein said, “The true sign of intelligence is not knowledge but imagination.”

A less-apparent flaw in the conception of the Predator is the creature’s technology. In the Predator 2, the protagonist enters the Predator’s spaceship and finds a dinosaur skull on the wall of the trophy room. One is to assume that the Predator hunted T-rex and other prehistoric animals. The problem is, if the Predators were alive during the age of dinosaurs, why hasn’t their technology evolved past plasma guns, laser sights and tactical explosives? If they were capable of space travel 68 million years ago, they certainly had laser guns back then. Moore’s Law states that computer chips double in power roughly every two years. While the law predicates that silicon chips can only become so small before the uncertainty principle goes into effect, the Predators would have had 68 million years to overcome Moore’s Law, possibly through materials technology. In the year 1987, they would have been technological gods. Yet, they were carrying the same primitive weapons they had during the Cretaceous period.

2001: A Space Odyssey (1968)

Kubrick’s alleged masterpiece was among one of the worst offenders of the SF genre. It depicts the story of humankind through the ages, starting from the primate ancestors of Homo sapiens, and leading to the dawn of space colonisation. A team of explorers investigates a von Neumann probe left from an ancient alien civilisation. During their mission, their onboard AI, the HAL 9000, becomes disgruntled and goes postal in his 2.7 Kelvin workplace.

First off, Kubrick seems to have forgotten the primary point of a movie – to be entertaining. The movie starts with prehistoric hominids, and then goes on for a long time with prehistoric hominids. There is no narrative. Not until the alien monolith appears on prehistoric Earth, and then there’s a time jump, and then – again – not a lot of narrative.

A chimpanzee sits in greenery on a slope and vocalises, its lips pushed forward with its mouth wide open
A chimpanzee vocalising in Uganda. By Nigel Hoult, via Flickr, CC-BY 2.0

Lacking a narrative, a movie is without a driving motivation and, therefore, the audience stops paying attention. During a market test of the Little Mermaid (1989), executive producer Jeff Katzenberg noticed that a 6-year-old boy in the audience stopped paying attention as soon as the main character started singing a song that described an integral part of the plot. This suggests that audiences prefer to watch action, rather than listening to exposition (in my career as a screenwriter, I often incorporate exposition into action sequences).

2001: A Space Odyssey’s failure to engage the general public meant it had a negative impact on serious science. Actor Rock Hudson, along with 250 other audience members, reportedly left a screening of the movie, muttering, “What is this bulls***?”. This made it all the more difficult for those of us SF writers who are serious about science. It doesn’t matter how intellectual or artistic a film is. Roger Ebert argued, “There’s a place for intellectual arguments, and that’s the printed word.” (Dark City commentary, 1998) He concurred that the purpose of a movie was to engage the audience at an emotional level, and if it happens to be intellectual, so be it. Most people to this day still don’t understand why there is an embryo floating in space at the end of the film.


It’s unpleasant to listen to someone talk about how he despises everything. The good news is, I don’t. There are science fiction movies that I consider to be highly effective. However, these movies are virtually forgotten, or if they’re remembered, they’re remembered for the wrong reasons. I think it’s worthwhile to rewatch the following films:

Dark City (1998)

Dark City features a man with no identity and no memories. He wakes up in a metropolis where the night never ends, and there are inhuman Strangers pursuing him at every corner. As the story progresses, he discovers that reality is not as mundane as he thinks.

Physicist Brian Greene reasons that in the absence of the ability to find the meaning of life, one can only find solace in how the cosmos functions. Dark City takes the opposite approach. Rather than explaining the mechanics of how the Strangers are able to manipulate reality, the film delves into the core questions that we all ask – what is the meaning of life? What is reality? What are dreams? These questions will always be relevant, since no one can know the answers, and we will always be wondering.

Dark City also explores mankind’s desire to find the truth in the face of opposition from a shadowy tyranny. Filmmaker Alex Proyas claims he made the film to comment on the oppressive nature of modern society (Dark City commentary, 1998). Whether it’s the burning of Giordano Bruno, or the persecution of Christians in ancient times, humans will always experience oppression. Skeptics can find tranquility in the movie; after all, the core of skepticism is challenging long-held beliefs. Lastly, the film is superior to 2001: A Space Odyssey because Dark City engages the audience with an understandable narrative.

Star Wars: Episode 1: The Phantom Menace (1999)

I’ll say it: Jar Jar Binks is more interesting than Boba Fett. Consider the following thought experiment: imagine the most annoying person you know. Maybe it’s the coworker who always throws his trash in your trash can, or the guy in the neighborhood who double parks and causes you to arrive late for a dental appointment (and then acts confused when you tell him why you’re annoyed). Imagine he was the face under the helmet. Suddenly Fett isn’t so cool anymore. Nobody knew what he looked like for 22 years. During those two decades, the only thing cool about him was the armor. So anyone who wears the Boba Fett armor is as cool as Boba Fett. Han Solo can wear the armor and be like Fett.

George Lucas created Jar Jar Binks because he was not interested in making the same movie he made in the 1970s. Jar Jar Binks was something new. Something no one had seen before in the Star Wars universe. Similarly, Isaac Newton was famous for being completely obsessed with figuring out the nature of mechanics, and tried many different failed experiments. Reading the Principia, scholars have noticed many errors. Newton is still considered one of the founders of modern science.

Binks wasn’t funny by any measure, but it demonstrates that the artist was trying to imagine outside the box. For this reason, the Phantom Menace might be considered one of the most daring science fiction films ever made, mistakes included. Richard Feynman said, “Study hard what interests you the most in the most undisciplined, irreverent and original manner possible.”. He would not have been displeased by Lucas’ abomination.

My Little Pony: Friendship is Magic

This children’s cartoon is often frowned upon for its association with the “brony” fandom. If one ignores the grown men dressing up as horses, the show has scientific value for the younger audience.

The cartoon is an excellent introduction to the basics of evolution. Three subspecies of ponies are identified: Unicorns, who have a magical mono-horn; Pegasus ponies, who have wings and can walk on clouds; Earth ponies, who live on the ground and have robust physical strength. This is reminiscent of the Earth of 300,000 years ago, when there existed nine distinct human species. Looking at these subspecies can give children a better understanding of the scientific classification system in zoology, wherein species are defined according to kingdoms, phyla, etc.

As the show progresses, new pony subspecies are revealed, including crystal ponies and hippogriffs. Crystal ponies were frozen in time for a thousand years, and then awakened. This seems to reference attempts to clone extinct species, such as the woolly mammoth. Recently, scientists implanted mammoth genes into mice, generating wooly mice.

Does it sound silly to discuss a Hasbro cartoon in the context of science? It’s not nearly as silly as a Klingon who can reproduce with a human.


Being called a classic does not render a piece of art effective. Films are heavily influenced by marketing and publicity, which can make a mediocre product appear better than it is. Science fiction fans should not place too much weight on the opinions of “legendary” writers. Even legends can make disastrous errors, making you want to scream your vestigial mouth at the top of your lungs (which evolved to speak in whalesong).

The Skeptic Podcast: Episode #007

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From the pages of The Skeptic magazine, this is The Skeptic podcast, bringing you the best of the magazine’s expert analysis of pseudoscience, conspiracy theory and claims of the paranormal since its relaunch as online news source in September 2020. 

On this episode:

Subscribe to the show wherever you get your podcasts, or to support the show, take out a small voluntary donation at patreon.com/theskeptic.

The Truth of Skinwalker Ranch… probably won’t shock you

If, like me, you sometimes find yourself awake late at night and struggling to sleep, you may have come across a certain History Channel show about a northern Utah ranch full of unexplained events and mysterious happenings.

The Skinwalker Ranch was named after a Native American legend of shapeshifting demons, or maybe warlocks, that could take the form of animals like wolves or eagles. The ranch wasn’t named that by any local Native American tribe, it was named that in the 1996 by the new owner, Robert Bigelow. Bigelow is an American businessman and UFO enthusiast, who has spent millions of dollars investigating UAPs (unidentified anomalous phenomena) and parapsychological events.

He bought the ranch from the Sherman family, who told of cattle mutilations and unusual lights in the sky above the ranch. While stories of unexplained lights in the sky in that area of the Utah go back as far as the 1970s, they only got specific to the ranch once the Shermans moved in, in the early 90s.

Since then, the stories have got wilder. Initially the Shermans were telling of lights in the sky and strange cattle mutilations… then Bigelow bought it, and described monstrous sightings of giant wolves, unknown creatures that disappear into the shadows, alien craft, and people having strange experiences.

In 2016 the ranch was sold on again to another billionaire UFO enthusiast, Brandon Fugal. Brandon thought all these sightings and paranormal events warranted detailed examination, so he did what anyone who wants to solve a mystery does – he agreed to let the History Channel launch a reality TV show to look into these events.

The Truth of Skinwalker Ranch (aka The Curse of Skinwalker Ranch) first aired in 2020 and is now into its fifth season. The show follows a team of investigators including Fugal, his friend Erik Bard, Thomas Winterton, Bryant “Dragon” Arnold, and Travis Taylor – an aerospace engineer and physicist who has worked with the US Defence Agency and NASA. Taylor’s NASA credentials are hyped up quite dramatically in the show, but it seems (at least from my reading) that he has mostly contributed to papers that look into UAPs, and authored a paper on interplanetary defence against invading extra-terrestrials.

This crack team spend the summer months looking at different ways to, from what I can tell, be professionally confused. There’s lots of talk of telemetry, but very little information. There’s a lot of looking at images on very large monitors and asking breathlessly: “What is that?!”

The ranch has dozens of cameras covering all the key areas they like the focus on, all of which seem to be of incredibly low quality – especially considering the team is perpetually followed around by professional camera operators with HD-quality equipment. Pictures are then shown on screens far too large to display the images captured with any clarity, and the blurred images are pored over by this incredulous crew of ragtag misfit scientists.

A close-up photo of a tan-brown cow's nose, with four flies sitting on the hairy part in the central area between and above its nostrils,
Flies love cows. Via Pxhere, CC0 Public Domain

Our heroes will see something blurry fly over the mountain range of several miles in mere seconds, and ask “how could it move so fast?”, proclaiming “Look at the flight pattern – nothing we have could move like that!” Someone needs to show these gentlemen an episode of Father Ted, because they can’t seem to grasp the difference between something that is small and something that is far away.

These ‘impossibly fast’ blurry black things are more than likely just flies – which are extremely common on a cattle ranch – buzzing close to the camera. Flies can move very fast and erratically. Admittedly they cannot cover miles in seconds, but they can cover a few inches in that time, while being very close to the camera (which also explains them being out of focus, when the mountains in the distance are quite clear).

As for the cattle mutilations, such stories often feature details like the soft tissue of eyes and tongues being missing, with the crew explaining that the blood has been drained from the body. However, actual mutilations receive less focus in the show than the blurred footage of aliens/flies. It’s easy to imagine why; the number of these instances is likely to have reduced with the increased activity on the ranch, as people swarm about with lights looking for alien activity – such bustle is likely to ensure that any natural predators in the area keep their distance.

Mountain cats and coyotes live in the area and are known to attack cattle. Such predators often start eating soft flesh and, if they are disturbed and run away, scavenger birds will eat eyes and tongues. The blood hasn’t been drained, but has settled close to the ground once the heart has stopped beating, giving the top-side of the animal an emaciated appearance.

The show also likes to bring in other “experts” with various different testing materials, such as metal detectors, rockets, drones and drills. They never drill particularly deeply, and they never excavate any areas around their bore holes, ostensibly because of a story they tell of bad things happening to a previous group that worked on the ranch during the Bigelow era who tried to dig on the ranch. Personally, I suspect that it’s more that finding something solid under the sandstone is much harder to be confused about if you know there is a layer of denser rock further down.

An older, white man holds his mobile phone up in front of his face with both hands, outside, squinting at the screen. The photo has a very high quality artistic style, with high contrast. The clouds are dramatic in the sky behind him
Sometimes you just need to get it in the right spot to find the signal… Photo by Neil Moralee, via Flickr, CC BY-NC-ND 2.0

They also mostly use their devices in wide open areas with poor internet signal – so when a rocket goes off course in the middle of an open field, unprotected from strong winds, it’s a reasonably explainable event. When a fleet of drones has missing data, or when one malfunctions within a formation of dozens, it is always treated as unexplainable – when the answer could be as mundane as a bad connection. Meanwhile, their detectors seem to go off at random… particularly when swung in the direction of the drilling equipment or cars that we know are just out of camera shot.

People are often filmed having strange and unexpected bouts of dizziness and blurred vision on the show – subjective symptoms that cannot be measured well, especially in the middle of a cattle ranch. Mobile phones will be shown going haywire and unlocking themselves – is that evidence of something spooky? Perhaps not, given the phones shown are often pretty beaten up, with cracked screens and the potential water damage, on top of the ability of modern phones to unlock with facial recognition.

But of course, the biggest trick employed on the reality TV show is… editing! We don’t know that all events happen in the order presented; we often get to hear about, but not see, strange events happening; shaky cameras jerk about to try follow a light in the sky; we see cuts between reactions and events happening on totally separate sides of the massive cattle ranch. It’s quite easy to build a story of unusual events occurring all the time when you get to control what people do and do not see.

All of which allows this ranch, which has experienced unusual events ever since it was bought 30 years ago by people that really want to believe in UFOs, and has increased dramatically in value since it became famous in certain circles, can keep finding newer and blurrier reasons to be amazed by the incredible events happening there.