Science

Is the 10,000 steps goal a fitness fact or merely a marketing myth?

With the rise of wearable fitness trackers, more and more people are striving to hit their 10,000 steps per day – but is that an evidence-based goal?

Why do people ignore evidence, and what actually changes minds?

Evidence alone won't change people's minds – we need to be empathetic, and understanding of who they are and what values they hold

Fake products, fake doctors, fake testimonials – the unchecked menace of online ads

A herbal patch claimed to be as good as Ozempic but it was a scam served up by an online advertising system optimised around fakery.

Moderating social media: hate is the name of the business

In their relentless drive for attention and engagement, social media sites have recognised that outrage and anger are the key to keeping people posting

Why billionaire Peter Thiel is suddenly talking about the antichrist

Billionaire Peter Thiel has the ear of politicians at the top of the US government - so his recent lecture series on the antichrist ought to be particularly concerning

Life, Liberty and the pursuit of Happiness: How do we measure happy countries?

Instead of measuring the success of countries by GDP, we should pay more attention to how happy they are, and what contributes to that happiness

Has Elon Musk invented a magic device to reduce your electricity bill? (No)

Websites promising an end to high energy costs, thanks to a miracle device developed by Elon Musk, draw people into a scam that's too good to be true

Polylaminin: a miracle cure for spinal injuries, or another media hype story?

Polyamin was hyped as a miracle cure for spinal injuries in the media, despite there being no published scientific papers presenting the evidence
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