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Menstrual masking: the inadvisable trend of treating acne… with period blood

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Last year, my fellow writer and podcast colleague Mike Hall wrote in this magazine about ‘vabbing’ – the TikTok trend of using vaginal secretions as perfume, in order to attract a partner. Tiktok is, of course, filled with viral trends – some of which are completely fake.

One such was the ‘nyquil chicken’, where videos showed people cooking their chicken in cold medication; the hoax started on 4Chan. Another was the ‘porcelain challenge’, where tiktokers ground up porcelain dishes and pretended to snort the powder, mostly in a bid to upset their elders.

Whenever a new trend surfaces, it’s not always clear whether it’s something TikTok content creators actually believe or not. TikTok is also a platform with a lot of trending language, where slang is developed and quickly adopted to help prevent videos with certain content from being removed – much of said slang being incomprehensible if you’re not in the know. As such, it’s easy to misinterpret, misunderstand or miss the joke, which means that even if a viral TikTok trend started out as a gag, once it trends it’s entirely plausible that people might give it a go.

All of which brings me to a TikTok trend that ticks these boxes, where it’s hard to be certain if content creators actually believe in the technique they’re promoting, but even if they don’t, I am confident that the mere existence of the content will contribute to people trying it.

The trend I’m talking about is using menstrual blood on the skin as a face mask in order to reduce acne.

A calm-looking Asian man with jaw-length hair has a green face mask on. He's wearing a white t-shirt and standing in front of a green background
A man uses a face mask – thankfully, a green one. Photo by Monstera Production, via Pexels.com

What?

Glamour magazine wrote about this previously, in an article titled “TikTokers are smearing period blood on their faces in the name of beauty”. In fact, every piece of coverage I’ve seen has been universal in its condemnation; it’s safe to say, outside of TikTok, media outlets do not think it’s a good idea.

As a non-user, I’ve only seen this kind of coverage; reports that there are people who are recommending it. I’ve not actually seen anyone recommend it. But given that we know there are people out there who bathe in or drink urine, or use semen to reduce acne, it’s probable there are people who think menstrual blood has healing properties.

In fact, long before the TikTok trend began towards the end of 2023, there was content online about menstrual masking. In February 2020, Cosmopolitan published an article headlined “I Tried a Period-Blood Face Mask and, Uh, You Definitely Shouldn’t” with the subheading “Disclaimer: Cosmo seriously recommends you do not try this at home!”. It opens:

There’s no ~delicate~ way to say this, so please forgive me in advance. I…make face masks out of my own menstrual blood. Whew. Wow. Yup, I said that. And did that. Aaand you probably have some very valid questions running through your mind right now, like, Wait, WTF? and Are you alright? And I promise I will answer them all.

But first, an *~IMPORTANT DISCLAIMER~*: No matter how I feel about menstrual masking (I love it) and what it’s done for my skin (a lot), you should know that absolutely no medical professional – nor Cosmo – under any circumstances would ever (like, ever, ever) advise trying this at home. Menstrual masking is entirely my choice, and I do not encourage anyone else to take on this potentially dangerous, very questionable DIY. We all got that? Cool.

The author tells us they were inspired by a November 2019 article that listed uses for menstrual blood (other options were to make a nail polish or to paint with it…). The article led with a photo of Kim Kardashian, her face covered in something red; it is a photo I recognise from articles about the ‘vampire facial’, which involves platelet-rich plasma being removed from someone’s blood and then injected into their skin. As far as I know, Kim Kardashian has never talked about menstrual masking, but the misused photo of her was always going to drive interest.

This article from 2019 is the first one I could find that seemed to genuinely advocate for using menstrual blood this way. It starts by claiming:

Period blood is a highly dynamic and powerful substance. Mystically speaking, the main thing period blood represents is the idea of the cycle. Something that grows, holds, releases, and rests, like the seasons of the year. The blood that comes out of you is only one part of the cycle, but it carries the energy of the cycle as a whole, and of cycles in general. With that in mind, the period is just as much a symbol of life-generation or as it is a symbol of death and the underworld.

So far, so standard in terms of wellness woo. It continues, claiming that scientists have found that the lining of the uterus, and therefore period blood, is full of stem cells, which is probably true, but implying that stem cells would therefore be good when applied topically to intact skin is scientifically questionable.

The 2019 article then talks about blood magic, so it definitely fodder for those prone to magical thinking. The 2022 Cosmopolitan article, however, is targeted at your average young woman and eschews the mysticism, claiming that the mechanism is more to do with:

stem cells along with incredibly rich nutrients, like zinc, copper, and magnesium—all of which are also found in trendy beauty products and acne treatments on the market.

After three days of applying menstrual blood to her face – something the author describes in extensive detail in the article, but I’ll leave to your imagination – she comments that the spot she had on her chin is much smaller. Now, I don’t know about you, but if I have a big spot on my face, it does tend to get significantly smaller and less red over the course of three days. Especially if I’ve been washing my skin thoroughly each day, as the author (thankfully) has.

Don’t try this at home

The author is convinced that the menstrual mask works for her, but for journalistic balance, includes a quote from a dermatologist pointing out some of the risks.

The biggest risk being that… it can actually make acne worse. This makes sense: a fair amount of acne is caused by bacteria, and while menstrual blood isn’t in itself unhygienic, it obviously contains bacterial risks. Our entire body is covered in bacteria, and typically the ways in which we collect menstrual blood mean that that nutrient-dense fluid is sitting in a warm environment for a few hours at a time, adjacent to the anus, which has a higher density of bacteria. Menstrual blood, once collected, is likely to contain bacteria. Plus, we’re unlikely to be very sterile with our hands and skin when we collect menstrual blood – not so much to be a cause of significant harm, but enough to potentially cause an acne flare up.

What’s more, menstrual blood is a waste product, filled with cells and bits of uterine tissue that the body no longer needs, which means it contains a lot of dead cells – dead cells that release pro-inflammatory factors, which can also increase the inflammation and redness associated with acne.

So those are the potential risks. As for the benefits… there are none. There is also absolutely no evidence it would help, in any way, at all. We have no idea if stem cells could cross the skin and do anything of value. We have no evidence that any of the “nutrients” contained within menstrual blood make any beneficial difference. In fact, many of the nutrients listed in the article that are added in to other skin care products have little-to-no evidence of efficacy either. There are very few skincare ingredients that are evidence based.

Ultimately, there’s just no point in trying this.

The Sullivanians, psychoanalysis, and the worst therapy in the world

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Note – contains references to sexual assaults

This story was originally written in Portuguese, and published to the website of Revista Questão de Ciência. It appears here with permission.

Between the 1950s and 1980s, a group of people in New York City decided to abandon monogamy and the traditional notion of family. Women who wanted to have children were encouraged to have sex with a large number of partners, in order to obscure the identity of the parents as much as possible. Couples who were too attached and who preferred to have sex only with each other were warned and criticised. Children were raised communally and, preferably, as far away from their biological parents as possible.

At first, this alternative model of life was adopted and maintained more or less freely and voluntarily. However, as time went by and charisma and power became increasingly concentrated in the hands of the leader, the psychological and emotional pressure to obey and conform to the group’s rules took on an increasingly authoritarian tone.

The leadership began to claim responsibility for authorising (or not) members to have children; women who refused to have sex with any member of the community on request (and especially with the leader) were ostracised. One reticent girl was told: “Shut your mouth and spread your legs.”

The members led normal lives during the day – doctors, lawyers, artists, writers – but at night they returned to the collective’s communal apartments. In these environments, deviations from the group’s norms and expectations were recorded and pointed out by informants. Delinquents ran the risk of public humiliation or expulsion.

It sounds like a religious cult… but it was ‘psychotherapy’. The community was made up of patients, students and therapists linked to the Sullivanian Institute for Psychoanalytic Research, a group established in Manhattan in 1957 that dissolved in 1991 with the death of its founder and supreme guru.

The story is told in a recently released book, “The Sullivanians,” by Alexander Stille, a journalism professor at Columbia University. Its founders – psychiatrist and psychoanalyst Jane Pearce and her colleague (and, at different times, lover, husband and adversary) Saul Newton – took the group’s name and its initial inspiration from the work of American psychoanalyst Harry Stack Sullivan, who died almost ten years before the Sullivan Institute opened its doors.

Mommy

A photograph of Sigmund Freud - an older, white, straight-sized man with a white beard and thinning hair. He's wearing a three piece suit and looking at the camera quite sternly
The famous Sigmund Freud

Sullivan, a neo-Freudian, emphasised the psychological importance of adult friendships and peer relationships, in addition to the childhood relationship with parents, which was the focus of Freudian orthodoxy. As Stille succinctly put it, “Sullivan believed that personal growth comes from relationships with others, even in adulthood.” In Stille’s words, Pearce and Newton “took these ideas much further.”

They essentially argued that the family was a toxic structure, and that the worst thing that could happen to a child was to be raised by his or her biological mother: “Pearce and Newton believed that the nuclear family caused most psychological problems and that the mother inevitably crushed the vitality of her children.” 

Read this way, in the journalist-historian’s objective text, the phrase “the mother inevitably crushes the vitality of her children” sounds like the tired old joke that, from the point of view of the psychoanalytic tradition, all problems always end up leaving a trail that leads back to the mother. But this is not exactly a cliché or a joke. It is much more a reduction to the absurd, what remains after the small talk and rhetorical flourishes are put in parentheses and, finally, we have a clear view of what is, in fact, being said, without beating around the bush.

Consider, for example, this excerpt from an overwhelmingly positive 1964 review of Pearce and Newton’s book, “The Conditions of Human Growth,” published in 1963:

…the self-system is shown here acting (…) in an attempt to prevent the eruption of the unbearable anxieties caused to the infant by the mother’s inevitable withdrawal and rejection of certain aspects of its vitality. Thus, from the very beginning, socialization becomes a form of unconscious and painful hypocrisy (…). The cliché of not throwing the baby out with the bathwater is not much fun for infants, especially if their mothers are sensitive to dirt or nudity.

Let us remember that none – absolutely none – of this has the slightest basis in evidence. As is often the case in the psychoanalytic tradition, what we have are armchair musings, supposed introspective insights based on concepts that derive from armchair musings and previous insights, sometimes illustrated by case histories, always of dubious credibility and cherry-picked.

Much of “The Sullivanians” is made up of testimonies from former members of the group, some traumatised survivors, others with more positive memories. All of them, however, point to Saul Newton’s inflated ego, the autocratic, cruel and misogynistic nature of his personality, his megalomania and paranoia. There is the moment when he starts demanding oral sex from patients during therapy sessions, declaring rape part of the therapy. There is the moment when he carries out a “coup d’état” that excludes Jane Pearce from the leadership of the Institute.

The collapse of the Sullivanian community began in the 1980s, after a young mother, unable to accept the separation from her baby imposed by the group’s doctrine, “kidnapped” her own daughter and then went to the press, seeking support from the people and the authorities.

Analytical culture

One issue that Stille only touches on in his book is the extent to which psychoanalytic culture facilitated, enabled, or fuelled the Sullivanian sect. That “psychoanalytic culture” is the milieu formed by artists, intellectuals, and professionals, united by reverence for the image (academic or popular) of what psychoanalysis is or should be, its aura of authority, and its inflated claims to validity. It stems from an atmosphere where what one breathes are the ideas and words of Sigmund Freud, as filtered by other intellectuals, thinkers, and popular culture; an environment in which these ideas, words, and their multiple versions become part of the everyday lexicon and are accepted as part of the common sense of educated society.

It is no coincidence that the Sullivanian experiment began at a time when psychoanalysis was at the height of its prestige,” the journalist writes. And further on: “In the mid-20th century, psychoanalysis reached the culmination of its prestige, popularity and authority, especially in the United States (…) Time magazine put Freud on the cover three times between 1924 and 1956.

Early on, in the 1950s, the Sullivans had their moment in cultural fashion: in 1955, Clement Greenberg, then New York’s most influential art critic, began seeing a disciple of Saul Newton and was enchanted.

At a time when it was – to paraphrase an art historian interviewed by Stille – almost impossible to be taken seriously in society, as an artist or intellectual, without having to sit on a couch, Greenberg’s seal of approval gave the Sullivans a chic, “hip” air, even before the institute was formalised. Jackson Pollock, facing a creative crisis, decided to seek treatment from a Sullivansian therapist, following what might be described as an emphatic suggestion from “Clem” Greenberg.

Describing the scene on the Upper West Side, a section of Manhattan favored by musicians, artists, and journalists in the 1950s, Stille writes:

The area was teeming with intellectuals and psychiatrists: a common joke was that if you threw something out a window on the Upper West Side, you were likely to hit a shrink.

At the right hand of the Father

Fanaticism, isolation, disconnection from reality, blind and abject obedience to the leader-guru – these are pathologies normally associated with religion, esotericism or political ideology. The idea of ​​psychotherapy as the raw material of a fanatical sect seems difficult to process. But psychoanalysis has characteristics that make it vulnerable to this type of degeneration.

Psychologist Robert Jay Lifton, a scholar of “thought reform” systems – “brainwashing” would be a more melodramatic term – identifies two characteristics that are always found, together or separately, in the formation of sectarian movements. One is ideological totalism, defined as “an all-or-nothing set of ideas that claim to contain nothing less than absolute truth and virtue.” The other is the presence of an omniscient and infallible guru, or, as Lifton defines it, a “mental predator.”

It is very difficult to deny that psychoanalytic doctrine – both Freud’s original and its more popular dissenting theories – has totalist pretensions. For those who really take it seriously, psychoanalysis is the interpretative key that opens the doors not only to psychopathology, but to all human behaviour, to the political-economic situation and to the very essence of civilisation.

The predisposition of psychoanalysis to produce gurus venerated as omniscient, targets of idolatry, is also a historical fact, starting with Sigmund Freud himself. The stenographer in charge of taking notes on Jacques Lacan’s seminars, Maria Pierrakos, describes, in an autobiographical pamphlet (“Lacan’s ‘Scouter’”) and in terms worthy of a New Testament narrative, the atmosphere surrounding the French theorist’s speeches:

… the Master arrives, goes up on stage and begins to speak; a mystical silence sets in (…) would it be possible to miss a single word? (…) On stage, only a privileged few (…) I saw a very beloved disciple ascend to the right hand of the Father….

In a famous series of lectures given in 1975 (“Nostalgia for the Absolute”), one of the great intellectuals of the 20th century, George Steiner, placed Freud’s work on his list of “meta-religions” or “mythologies,” intellectual systems used to fill the emotional and social vacuum left by the loss of prestige of Christian dogmatism in the West.

Steiner lists the characteristics of these meta-religions: they are “totalising”; they have, in their conception, a “prophetic vision”, a narrative of origin with a genius-hero as protagonist; this genius-hero establishes a group of faithful disciples, from which some heretics break away; they are systems endowed with their own symbolic scheme, with jargon, emblems and metaphors that are specific to them.

“These great movements, these great gestures of the imagination, that have tried to replace religion in the West, and Christianity in particular, are very similar to the churches, the theology that they seek to replace,” he points out.

Steiner is not alone. The philosopher and anthropologist Ernest Gellner, in his book “The Psychoanalytic Movement”, also accuses psychoanalysis of being a religion in disguise: with irony, he says that the official history of the movement could very well be called “The Life and Passion of Saint Sigmund” (the house where Freud lived in London, converted into a museum, certainly resembles a shrine full of relics. The photo that illustrates this article is of the office, preserved today as it was in the 1930s).

It should not surprise us, therefore, that the similarity between psychoanalysis and religion, detected by Steiner, Gellner and so many others, includes the tendency, found in Christianity, Islam and the most varied creeds, to occasionally inspire fanaticism.

In any case, this is a curious risk for something that is presented as a therapeutic proposal. If psychotherapy came with a leaflet, it could be included on the list of possible adverse effects that should be carefully observed.

Dr Flint Dibble wins 2024 Skeptical Activism Ockham award

Dr Flint Dibble, an archaeologist who earned international plaudits when he appeared on Joe Rogan’s show to debate and comprehensively debunk lost city of Atlantis claims, has today been named the 2024 recipient of the Ockham Award for Skeptical Activism.

Dr Flint Dibble, 2024 recipience of the Ockham Award for skeptical activism

After the airing of the Netflix show Ancient Apocalypse, there was a boom in myths about Atlantis and the existence of a highly advanced but long-extinct ancient civilisation. The star of the show, writer and pseudoarchaeologist Graham Hancock, was often to be found giving interviews to advance his ahistorical theories, especially in arenas unaccustomed to assessing and critiquing outlandish and sensationalist claims – including the most prominent such arena, the Joe Rogan podcast, where his claims were comprehensively debunked in conversation with Dr Flint Dibble.

Michael Marshall said: “Dr Flint Dibble’s four-hour appearance on the Joe Rogan show in April showed that it is possible to offer an authoritative, comprehensive and persuasive retort to even the most sensationalist of claims. What’s more, to do this on Joe Rogan’s show – whose audience has arguably been primed and conditioned to reject reason when more exciting and eye-catching explanations are on offer – was enormously impressive. Dr Dibble went into the belly of the beast, and gave a calm, well-reasoned and enormously patient account of himself and of the evidence, showing that skepticism can be brought to even the most theoretically hostile of audiences, if presented thoughtfully and skillfully.

“With Netflix recently releasing a second series of Ancient Apocalypse, this time inexplicably featuring Keanu Reeves, I’m sure Dr Dibble’s comprehensive knowledge and incredible reserves of patient will once again be invaluable.”

The ‘Skeptical Activism’ award was announced as part of The Skeptic’s annual Ockham Awards at a ceremony that took place during Saturday’s QED conference on science and skepticism in Manchester. Also awarded during the event was the 2024 Rusty Razor award for pseudoscience, which went to Twitter owner Elon Musk, with entrepreneur and Dragon’s Den star Steven Bartlett claiming the runner-up spot.

Elon Musk beats Dragon’s Den star Steven Bartlett to Rusty Razor pseudoscience award

Twitter owner Elon Musk has today been named the 2024 recipient of the “Rusty Razor” award, the prize given by The Skeptic to the year’s worst promoters of pseudoscience

https://en.wikipedia.org/wiki/File:The_Prime_Minister,_Shri_Narendra_Modi_meeting_Mr._Elon_Musk_in_New_York,_USA_on_June_20,_2023_(2)_(cropped)_(b).jpg
Credit: Prime Minister’s Office (GODL-India), GODL-India, via Wikimedia Commons

After his takeover of the platform in 2022, Musk was responsible for firing half of the company’s moderator team, and a third of its global trust and safety team, enabling the widespread proliferation of misinformation, scams, inauthentic accounts and hate speech. In the past year, Musk has intervened to restore the accounts of hundreds of conspiracy theorists, including Sandy Hook ‘truther’ Alex Jones, misogynist and alleged sex trafficker Andrew Tate, and far-right leader and anti-vaccine conspiracist Tommy Robinson – the latter of whom Musk would later cite and retweet on multiple occasions.

The Skeptic Editor Michael Marshall said: “Since Musk’s takeover, Twitter has become a breeding ground for all manner of misinformation and pseudoscience, with Musk personally intervening to remove the checks and balances, under the pretence of a commitment to free speech – apparently as long as that free speech aligns with his personal views. Musk has not only welcomed back some of the most damaging spreaders of harmful untruths, but he has actively engaged with and amplified their voices.

“Where Twitter once ran adverts for brands like Apple, Amazon and Adidas, now the platform’s ads consist of cryptocurrency scams, blue-tick AI bots, and demonstrably fake products. Conspiracy theories around vaccines, climate change, and chemtrails flourish on Musk’s website, while hate speech around race, gender and sexuality has risen significantly. From the invasion of Ukraine, to the war in Gaza, to the UK’s recent race riots, Twitter has become the go-to place for spreading propaganda and politically motivated misinformation, and has happened in no small part due to the deliberate decisions Musk has taken.

“It is therefore hard to deny that Elon Musk is responsible for promoting the most harmful pseudoscience and misinformation of the past year, and that he is a deserving winner of the 2024 Rusty Razor award.”

https://en.wikipedia.org/wiki/Steven_Bartlett_(businessman)#/media/File:Steven_Bartlett2024.jpg
Credit: Steven Bartlett, CC BY-SA 4.0, via Wikimedia Commons

Coming in second to Elon Musk for the Rusty Razor this year was Steven Bartlett, star of BBC’s Dragon’s Den and the Diary of a CEO YouTube channel. Bartlett has been a regular source of controversy over the last year, including backing and championing pseudoscientific businesses on the hit BBC One show, platforming health misinformation on his hugely popular podcast, and misleading his viewers with adverts for products he has invested in.

Marshall explained, “In his role on Dragon’s Den, Bartlett has praised and promoted a psychic business that sells healing crystals and spells to break evil curses, a cacao drink that was claimed to use shamanic energy to fight depression, and some stick-on ear decorations whose founder claims can cure ME and fertility issues. All of these products are quite clearly pseudoscientific, and make health claims that are potentially harmful to sufferers of serious conditions, yet they received nothing but praise from Bartlett and some of his fellow Dragons.

“Meanwhile, Bartlett uses his Diary of a CEO YouTube channel to bring to his 7 million followers controversial anti-vaccine figures such as Bret Weinstein, Russell Brand, and Jordan Peterson. Health guru Wim Hof claimed in his interview for the show that his breathing techniques could kill bacteria and viruses – a false claim that went unchallenged, which has now been viewed over 1.6 million times. Bartlett, similarly, gave nothing but uncritical acceptance to the claims of Dr Aseem Malhotra – whose misleading claims around the Covid vaccine earned him last year’s Rusty Razor award.

“Bartlett’s podcast episodes have more than half a billion views on YouTube – with an audience that size, he has a duty to scrutinise the claims of the people he chooses to platform. Instead, he uncritically accepts all manner of misleading and false health claims, with apparently little to no care as to what is actually true.”

The ‘Rusty Razor’ award was announced as part of The Skeptic’s annual Ockham Awards at a ceremony that took place during Saturday’s QED conference on science and skepticism, in Manchester. Also recognised during the event was Dr Flint Dibble, who won the 2024 award for Skeptical Activism.

The tyranny of the cloud: how we became serfs to big tech

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Technofeudalism is Yanis Varoufakis’ term for the hold that social media, online commerce and cloud computing have over our lives. How they influence what we buy, shape what we think and oversee the world’s energy, transport, finance and security infrastructure.

Varoufakis, who taught economics at Sydney University for over a decade and was briefly Greek finance minister, claims that capitalism morphed into this new version of feudalism in the twenty first century. The feudal lords are Google, Apple, Microsoft, Amazon and Meta and we are the new serfs, freely giving the data that constitutes their raw material with every post and every purchase.

Cover of the book Technofeudalism, What Killed Capitalism, by Yanis Varoufakis
Cover of ‘Technofeudalism, What Killed Capitalism’, by Yanis Varoufakis

In his 2023 book ‘Technofeudalism: What Killed Capitalism’, Varoufakis argues that technofeudalism is distinct from capitalism as platforms have replaced markets and rents have replaced profits. Digital trading platforms may look like markets but they don’t function like markets as the flow of information between buyers and sellers is restricted. If a seller on Amazon tries to bargain directly with a buyer, in a few keystrokes they’re off the platform. And profits have been replaced by two forms of rent: subscriptions and ‘economic rent,’ the economists’ term for excess profits earned through restricted competition.

The big five profit by capturing, modifying and monetising our attention. The genius of the surveillance business model is that our data informs the promotion of goods, services, lifestyles, political preferences and social values that serve their interests. And as that data is free, Varoufakis argues labour costs are a tenth of those in conventional businesses.

Varoufakis argues two acts of government made technofeudalism possible. The first in April 1995 was privatising the internet, the digital equivalent of enclosing the commons to establish European feudalism under which tenant farmers paid up to a third of their harvest in rent. The second was central banks releasing trillions of dollars to keep economies afloat after the 2008 Global Financial Crisis (GFC) and the COVID pandemic, funds that quickly found their way to super profits in the cloud.

For a story of oppression, the style is very breezy and occasionally so are the facts. At one point Varoufakis claims without citing any sources:

“By 2020, cloud rents accruing to cloud capital accounted for much of the developed world’s aggregate net income” (p.135).

But according to the global data website Statista, the value of e-commerce, cloud computing and other cloud services in 2020 was five trillion dollars, just eight percent of the sixty trillion aggregate net income of the thirty six countries the United Nations defines as developed economies. Which raises the question: is capitalism really dead, or is technofeudalism just a more virulent strain, as economist Michel Luc Bellemare argues in Techno-capitalist-feudalism?  

Hyperbole aside, the book’s strength is its lightning tour of economic history, tracing how we got into this mess. From the birth of capitalism to its gilded age at the end of the 19th century to The Great Depression, The New Deal and the collapse of the Bretton Woods agreement struck to rebuild after World War II, Varoufakis skates through the big events that shaped the present and draws two conclusions. First that, in times of crisis, national governments are quite capable of working together and making huge investments in the interests of the public good. Second that the door to technofeudalism was opened 20 years before the privatisation of the internet.

When President Nixon floated the dollar on 15 August 1971, it ushered in a series of reforms that delivered what Nobel Prize winning economist Joseph Stiglitz calls a superficial and misguided version of freedom: the freedom of markets over people. By tying the world to the US dollar, Bretton Woods achieved thirty years of stable exchange rates, high employment, low inflation, economic prosperity and massively reduced inequality. But it was based on the unsafe assumption that the US would remain a surplus economy, exporting more that it imported, and when the US started running trade deficits in 1965, the system collapsed.

Financial controls were progressively lifted, currency trading resumed, bankers went back to gambling with other peoples’ money, the gold price soared and along with it instability and inequality. The economics of John Maynard Keynes was replaced by the neoliberalism of Friedrich Hayek and Milton Friedman.

A man in overalls and gloves walks through a derelict building, patchily lit by the sun, with rusty beams and rubble all around him, back to the black pickup truck in the background. Another man to his right creates sparks as he cuts through the metal.
A collapsed building in Detroit, Michigan, USA. Photo, ‘Taking Apart Detroit’ by Bob Jagendorf, via Flickr, CC BY-NC 2.0

To correct the trade imbalance, US manufacturing moved offshore on the understanding foreign profits would be invested in the US finance, real estate and energy sectors. But the remedy proved worse than the disease, producing impoverished workers on both sides of the Pacific, the rust belt, a housing boom, the GFC and a disenfranchised middle America seeking revenge through closed borders, economic isolationism and nativist politics.

The road out of serfdom

Varoufakis’ remedy is a ‘cloud rebellion.’ A grand coalition between the traditional proletariat, the cloud proles (exploited big tech workers), the cloud serfs (everyone who donates data), and the vassal capitalists (those forced to rent space on big tech platforms to sell goods and services). The rebellion’s aim is to simultaneously democratise the internet, money, business and politics. A top-down transformation as radical as any of the failed revolutions of the 20th century and every utopia that’s been imagined since Thomas More coined the term 500 years ago.

An alternative that found favour in the wake of the 2008 GFC and again following the 2020 Economic Recession was a new Bretton Woods, proposed amongst others by the President of France, the Prime Minister of Greece and the head of the International Monetary Fund. But the problem remains, how to avoid the fragility of the original that effectively made the world’s economies branches of Wall Street?

Brazilian philosopher Roberto Unger has proposed a less prescriptive approach. He argues that any coalition capable of addressing major global issues from climate change to economic inequality must be voluntary and avoid a one-size-fits-all approach that converges on a single solution. Any attempt to form a global government would stifle creativity and open the door to autocracy. Instead he suggests humanity:

‘…develops its potential only by doing so in different directions, and can be unified only by being allowed to diverge… because our ability to create the new is our fundamental power.’

A willing collaboration that draws its strength and creativity from diversity and preserves national sovereignty not for its inherent value, but because the alternatives are worse.

But what, short of war, can manifest that will?

Technofeudalism: what killed capitalism’ by Yanis Varoufakis, Bodley Head 2023

The secret to a year-round tan – eating so many carrots you turn orange?

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Now that Summer is over, those of us who love the sunshine might be sad to see our (responsibly acquired) tans starting to fade. Thankfully, TikTok might have the solution – one weird trick that will let me tan without lying in the sun, in the form of a short video from a young woman holding in her hand… a carrot.

Our heroine begins by telling us, “Don’t make me say it again… three large carrots a day and you can change your natural undertone”, before showing us stills of her as a child to compare the skin tone she used to have to her tanned look today. It’s a very short clip, but it raises so many questions.

Firstly, I’m reasonably pale now but, if I look back at photos of myself as a child, I was even paler. This is because for many of us, our skin darkens slightly as we age. Partly this is because our melanin production – the pigment in our hair and skin – reaches its peak a little after puberty. It’s also likely that repeated exposure to sun throughout our lifetime influences our skin tone. Once we reach older age, our skin tone lightens… but since this was a video on TikTok, it’s safe to assume the lady in our video probably doesn’t need to think about that for a while.

But can we really change our skin tone with food? Those of us who remember cautionary tales from the 1990s will already know that the answer is yes. In 1999, we learned of a four year old girl who was drinking 1.5 litres of the soft drink Sunny Delight per day, whose skin turned a “yellowy colour” as a result.

Sunny Delight, it turns out, contained added beta carotene in order to give it its vibrant yellow colour. Beta carotene is a carotenoid that comes from all sorts of natural sources like pumpkin, sweet potato, carrots and mangoes. In high doses, it can affect the colour of our skin – and in the case of a four year old, it doesn’t take very much for that change to occur. Understandably, this can be quite scary, because the effect is a lot like the yellowing skin tone of jaundice, which can be a sign of liver dysfunction.

A large bottle of 'Sunny D' tangy original flavour (formerly Sunny Delight), an orange-flavoured juice drink.
Sunny D ‘Tangy Original’, formerly Sunny Delight – famously capable of making you orange if you drank too much. Image by Gerald Angeles via Flickr, CC BY-SA 2.0

The clinically relevant discoloration (called carotenosis) we see from high intake of beta carotene requires an increase beyond 20mg of beta carotene per day. A medium-sized carrot has around 4mg of beta carotene in it. So, it is therefore plausible that eating three large carrots per day could cause notable carotenosis in people with fair skin. However, that does not mean our TikTok skin sage is correct, because there is at least one problem with her advice: carotenosis causes skin to take on an orange hue. It also tends not to occur evenly across the body – it concentrates areas like the palms. So, while it is technically cheaper than at-home fake tanning, it has some of the similar problems in that it can look patchy and orange. Although, carotenosis won’t smell like biscuits as fake tan sometimes does.

Fortunately, carotenosis in this form is completely harmless. It’s just a discolouration of the skin, and doesn’t cause any other known health problems. However, there is another form, called secondary carotenoderma, which can be an indication of some serious health issues. It arises as a symptom of conditions such as hypothyroidism, diabetes, anorexia nervosa and issues with the kidneys or liver.

Beta carotene is itself a precursor to vitamin A, which is why it often comes with warnings like: “overconsumption of carrots may cause vitamin A toxicity, gastrointestinal discomfort, and skin discoloration, known as carotenemia.” Googling ‘carrots and vitamin A toxicity’ brings up a slew of articles about “foods you can accidentally overdose on”.

Vitamin A is a fat-soluble vitamin – when we consume too much of it, we store it in our bodies instead of flushing it out. Vitamin A toxicity is therefore a real risk of taking some supplements and eating some foods – famously, polar bear liver (The Skeptic magazine does not endorse the eating of polar bears). But it’s not true that foods high in vitamin A precursors are a risk, because in their case the body is regulating the production of vitamin A by metabolising the precursor into the vitamin. Those metabolic routes have all sorts of feedback systems designed for keeping everything under safe regulatory control, which means eating too many carrots is not a known risk for vitamin A toxicity.

The issue is when you ingest too much of the pre-formed vitamin A, which you can get from liver and supplements that get used in the body or stored in the liver. This can then cause symptoms including changes in consciousness, dizziness, vision changes, headache, drowsiness, hair loss, sensitivity to sunlight, skin peeling, a different type of yellow discolouration of the skin, vomiting, nausea and bone problems.

Of course, suddenly changing your diet in any way (say, for example, radically upping your carrot intake) can cause gastrointestinal discomfort. Drastically and suddenly increasing your intake of fibre from fruit and vegetables can cause bloating, flatulence and diarrhoea, though this usually settles down once your body adjusts.

Still seeking sun-kissed skin

Ingesting something in order to change the colour of the skin isn’t a new idea. In the late 80s and early 90s, the FDA was required to act on issues with tanning pills, including some which contained a compound called Canthaxanthin. Canthaxanthin is a keto-carotene, which is approved by the FDA for use as a food additive and is typically used as a food colouring. It’s also found naturally in edible mushrooms, eggs and some fish.

In some tanning products, canthaxanthin is deposited in the fat under the skin to cause a golden, tanned appearance. But the doses in tanning pills are much, much higher than would be found in food. Taking high dose supplements of canthaxanthin can cause it to build up and cause damage in the retina, plus liver problems and skin complaints. According to the FDA:

“So-called tanning pills are promoted for tinting the skin by ingesting massive doses of color additives, usually canthaxanthin. When taken at these large doses – many times greater than the amount normally ingested in food – this substance is deposited in various parts of the body, including the skin, where it imparts a color. The color varies with each individual, ranging from orange to brownish. This coloration is not the result of an increase in the skin’s supply of melanin, the substance produced naturally in the skin to help protect it against UV radiation.”

They go on to explain that:

“In the August 1993 issue of American Pharmacy, Darrell Hulisz, Pharm.D., and pharmacist Ginger Boles described this condition – called “canthaxanthin-induced retinopathy” – as “a common adverse effect associated with canthaxanthin use,” adding: “The patient experiencing this form of retinopathy rarely is symptomatic, although decreased visual acuity has been reported.”

Fortunately, the condition is reversible, although it may take two to five years, and in some cases deposits have been detected for up to seven years. Hulisz and Boles also referred to reports of “nausea, cramping, diarrhea, severe itching, and welts” associated with the use of canthaxanthin “tanning” pills.”

So, tanning pills: bad. But maybe ingesting carrots to change our skin tone: not so bad? Personally, I wouldn’t recommend it. You’re likely to look an orangey yellow rather than the golden brown you might desire, and with an uneven and palm-heavy distribution at that.

It probably won’t actually cause you any harm, though it is a lot of vegetables to chew through every day. That said, I’ve used fake tanner before, and that’s no less weird, so who am I to judge?

The real-world harm of nutritional misinformation

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An inevitable part of modern life is being bombarded with advice and information about food and health. Whether it’s from newspapers, magazines, social media influencers, doctors, family members or colleagues at work, it’s hard to escape these constant messages about what to eat, which foods are ‘good’ or ‘bad’ and the latest ‘miracle’ weight-loss diet.

Of course, not all of this information is accurate, and some of it can be downright harmful. But given how widespread diet misinformation and scaremongering is, many people unknowingly follow advice that damages their physical and mental health. This can cause real-life harm, but there are practical tips you can follow for protecting yourself from this minefield of misinformation.

Common nutrition myths and fads

There are countless fad diets and nutrition myths out there. While they come and go and change over time, similar trends tend to reappear again and again, often with a new spin or rebrand.

Let’s take a look at five of the most common examples circulating today that include oversimplified or inaccurate information. 

Anti-Sugar and Low-Carb

One of the most pervasive myths is that sugar and carbohydrates are inherently bad for you. This is nothing new, as low-carb weight loss diets have been around since the 1860s.

Currently, there’s a lot of anxiety around sugar and feeling the need to micromanage blood glucose levels. However, it’s normal for blood glucose to rise temporarily after eating and this isn’t something that needs to be monitored unless you have diabetes.

It’s true that excessive sugar intake can contribute to health issues, particularly in terms of dental and metabolic health, but carbohydrates are a very important fuel source for the body, and the preferred fuel source for the brain. Demonising all carbs can also contribute to nutrient deficiencies, low energy, ‘keto flu’, digestive issues (as the best sources of fibre contain carbs too), hormonal and fertility issues for women, and disordered eating.

Therefore, it’s much healthier for most people to include a variety of carbohydrate-containing foods, especially those that are high in fibre, rather than trying to cut them out or stressing too much about them.

Chocolate bars, crisps, biscuits, cake and other snacks on an Indian food stand.
Processed food snacks sold at a street vendor near Patna, Bihar India. Photo by IFPRI, Flickr (CC BY-NC-SA 2.0)

Fear of Ultra-Processed Foods (UPF)

There’s been growing fear about ultra-processed foods (UPF), with many people trying to avoid them entirely. This is a perfect example of how oversimplified, scare-mongering messages about nutrition can be really harmful.

I’ve spoken to countless people who are really worried and stressed about UPFs. Parents have told me how they feel like a failure for being unable to serve less UPF to their kids who also have food allergies and are selective eaters. Sadly, many people have told me about how UPF anxiety has damaged their relationship with food, and in some cases even triggered an eating disorder relapse.

It’s true that some highly processed foods are low in nutritional value and high in added sugars, fats, and salt. But importantly, how processed a food is doesn’t define its nutritional value. Food processing also has many benefits, such as increasing food safety and shelf life, fortifying food with extra nutrients, and improving taste, convenience and accessibility to food. So fearing and trying to avoid all UPFs is much more likely to do harm than good.

‘Superfoods’ and Greens Powders

The idea that certain ‘superfoods’ are a nutritional cure-all has been around for a while, but the term is just a buzzword and it doesn’t actually mean anything from a nutrition science perspective. Yes, foods that are given this title – like kale, chia seeds, and blueberries – are undoubtedly nutritious, but the important thing is the balance of your overall diet over time rather than obsessing about individual foods like this. No single food makes or breaks your diet overall.

More recently, greens powders and superfood powders have become very popular; appealing to busy people, ‘biohackers’ and those who want to optimise ‘wellness’. It’s easy to see the appeal based on the marketing, which boasts that just taking this powder will simplify healthy eating and have a miraculous impact on your health.

Although these powders do provide certain nutrients, they cannot replace the beneficial effect of actual food (often referred to as the ‘food matrix’), they have not all been subject to rigorous safety testing and can contain ingredients that can worsen gut symptoms and interact with medication etc. There are also much cheaper vitamin and mineral supplements available when there are nutritional gaps to fill. 

Fasting Diets

Intermittent fasting has been one of the most popular diets of the past decade, but fasting diets more generally have been used for both religious and health reasons for thousands of years.

There’s some promising research related to intermittent fasting and health, around heart health and diabetes in particular, but overall there’s limited long-term human research available and still a lot of unknowns.

Fasting, even intermittently, also carries a number of risks, such as: fatigue, headaches,  mood swings, increased urination, a potential increased risk of gallstones and menstruation issues. There are plenty of situations in which a regular supply of nutrients are particularly important, such as for pregnant women, children, and those who are very active, malnourished or ill.

It’s also a form of restriction, so it can be very risky for those with a difficult relationship with food, or those at risk of developing disordered eating. For example, fasting has been linked with a higher risk of binge-eating disorder and bulimia nervosa; although the research is limited in this area. Anecdotally, I have had a significant amount of clients who have tried intermittent fasting and this has spiralled into disordered eating.

Intermittent fasting comes in lots of different forms, so some people may find the less extreme versions work for them. But it’s important to be aware of the risks outlined above, especially if you are nutritionally vulnerable or have a high risk of disordered eating. This article goes into more detail about the overlap between intermittent fasting and disordered eating.

A pile of black charcoal powder on a rough, lined surface
Even activated charcoal powder is sold as a detoxing agent and health food. Photo via PickPik

Detoxes and Cleanses

Unfortunately, detoxes and cleanses remain popular despite being debunked time and time again. These diets often claim to rid your body of toxins and jumpstart weight loss, usually through restrictive juicing, fasting or herbal supplements.

However, your body already has a natural detox system, primarily through the liver, kidneys, and digestive system. Extreme detoxes can actually harm your health by depriving your body of essential nutrients, causing fatigue, and even disrupting metabolism and digestion. Hence, the words ‘detox’ and ‘cleanse’ are seen as red flags by evidence-based nutrition professionals.

The Big Picture of Diet Misinformation

It’s unsurprising that we’ve ended up in this place where nutritional nonsense is so prevalent. Celebrities and traditional media have contributed to this for a long time, and social media has really amplified this widespread confusion and obsession with nutrition.

Lots of people feel like they’re experts in nutrition, since we all eat and interact with food daily. If you compare this to other areas of science, you don’t see celebrities, influencers and doctors claiming to be experts in quantum physics or thermodynamics without a relevant qualification! But people often trust people with nutrition and lifestyle advice who are wealthy and seem happy, like the Kardashians and their ongoing promotion of nutrition and weight loss supplements. So this nutritional nonsense often trumps evidence-based nutrition information in the eyes of the public.

Fad diets and over-simplified messages are also really appealing as they prey on our emotions and insecurities. They promise ‘quick fixes’, transformation and a sense of control in an environment that makes us feel bad about ourselves and places a lot of our worth in our appearance.

Even when somebody is doing their best to follow reputable nutrition advice it’s not always easy. For example, in contrast to ‘dietitian’, the term ‘nutritionist’ isn’t a protected title, so anyone can use it to make themselves seem like a nutrition expert (although there are lots of excellent and legit nutritionists too).

Similarly, there are doctors and scientists who seem credible and position themselves as nutrition experts without having any actual nutrition training or qualifications. In fact some of the most insidious nutritional information being circulated at the moment is being promoted by such ‘experts’.

There’s no escaping the impact of the weight loss industry and fatphobia in all of this. The stigma and fear surrounding bigger bodies primes us as a society to try and avoid gaining weight at all costs.

But despite the emphasis there’s been on the obligation to lose weight or avoid weight gain for years, there isn’t good evidence to show that weight loss diets are effective. For example, only around 50% of participants in weight loss studies are seen to lose at least 5% of their body weight (the minimum amount seen as clinically significant) and most people regain a lot of the weight — or gain even more — within 5 years of dieting. This keeps so many people trapped in an endless cycle of going on and off diets for years.

Weight loss diets are also linked with a higher risk of:

  • Disordered eating
  • Poor body image                         
  • Mental health issues
  • Weight cycling up and down
  • Reduced metabolism
  • Lower levels of the fullness hormone leptin
  • Less healthy behaviours

So the message that following a diet realistically leads to weight loss for most people is probably the most pervasive nutrition myth out there, and this trickles into so many other fads too.

How to Protect Yourself From Nutritional BS

Knowing that nutritional misinformation can lead to real-world harm is an important first step in increasing your awareness and arming yourself against this.

Next, you can keep an eye out for nutritional red flags like:

  • Black and white framing of foods as simply ‘good’ vs ‘bad’
  • Miracle cures and messages that seem too good to be true, eg lose two stone in a week
  • Extreme approaches, eg very restrictive, long fasts, eating raw meat or only meat etc.
  • The appeal to nature, eg eat ‘natural’ or ‘like your ancestors’ etc.
  • Too much emphasis on supplements (especially if selling these too)
  • Focuses on appearance rather than health, eg bikini body challenge, skin glowing cleanse etc
  • The words ‘detox’ or ‘superfood’
  • Promoting diet or supplements in place of medical treatment
  • Food sensitivity tests (ie not those carried out by a medical doctor)

If you want to go a step further and protect yourself from diets and diet culture as a whole, it can be really help to reflect on your relationship with food, body image and the fatphobia that most of us carry around from existing in this society.

The books I most commonly recommend to help with this are:

  • Intuitive Eating, 4th Edition: A Revolutionary Anti-Diet Approach by Elyse Resch and Evelyn Tribole
  • Just Eat It and How to Just Eat It books by Laura Thomas
  • “You Just Need to Lose Weight”: And 19 Other Myths About Fat People by Aubrey Gordon
  • Body Kindness by Rebecca Scritchfield

And if you feel like you need support with this, the first step is often to speak with your GP. If public support options aren’t available for you, which is all too common sadly, there are also private options available (including my own clinic). The UK charity Beat is another great place to find further information and support services related to disordered eating (I use this term rather than eating disorders to be more inclusive of those who may not fit the specific diagnostic criteria for an eating disorder). 

So despite all the never-ending nutritional misinformation we’re surrounded by, it is definitely possible to protect yourself from this and make evidence-based nutritional choices to benefit your health while also safeguarding your relationship with food.

Welcome to the modern American Right – the world that high weirdness built

Weird. It’s the word that’s defined the 2024 US presidential election. Democrats are experiencing unexpected success simply by pointing out how incredibly weird the right wing of American politics has become, and they’re not wrong:

There is a reason for the rapidly escalating weirdness of the American right that goes beyond the cognitive dissonance that comes of holding regressive views while society grinds slowly forward. The truth is that everything has gotten weird, because High Weirdness has gone mainstream, and the American right has it the worst.

In his book High Weirdness: Drugs, Esoterica, and Visionary Experience in the Seventies, Erik Davis defines high weirdness as “a mode of culture and consciousness that reached a definite peak in the early seventies, when the writers and psychonauts… pushed hard on the boundaries of reality – and got pushed around in return.”

Cover of High Weirdness by Erik Davis, depicting mushrooms growing out of a golden pyramid with a stylized eye of Ra on it.
Tell me this image does not convey the vibe at this point. (Book cover of High Weirdness: Drugs, Esoterica and Visionary Experience in the Seventies by Erik Davis, featuring UFO-mushrooms, a pyramid and eye symbol)

Davis attributes the term to Rev. Ivan Stang’s 1988 catalogue of strange stories, High Weirdness By Mail: A Directory of the Fringe: Mad Prophets, Crackpots, Kooks & True Visionaries.

Cover of Ivan Strang’s High Weirdness by Mail, depicting the title illuminated by white light emanating from a mailbox bearing a logo with the word “slack” below the image of a postal service bird with the church of the sub-genius smoking man logo for a head
Respect the double subtitle (Book cover of High Weirdness by Mail – A Directory of The Fringe: Mad Prophets, Crackpots, Kooks & True Visionaries by Rev. Ivan Stang, featuring a mailbox projecting the title into a starry sky)

High weirdness is fundamentally about skepticism of normie, mainstream beliefs and narratives. It arises from the often-accurate concern that those narratives are legitimising myths that suppress understanding and thereby allow dominant groups to maintain their power over society. The founders of high weirdness, who often called themselves psychonauts to emphasise their goal of exploring the uncharted spaces within their own minds, saw the world around them as asleep, and it was their obligation to wake everyone up.

Picture from the movie The Matrix where Morpheus holds out the red pill and blue pill, representing the choice between waking up and staying asleep.
If you understand this image, the high weirdness already has you. (Still from the Matrix, showing the famous red pill/blue pill choice)

In order to achieve their goal, the psychonauts sought to problematise all things normie through revelations of the weirdness that permeate our universe. For example, when he wasn’t busy cataloguing weirdness, Stang co-founded the Church of the SubGenius, a parody religion that overlaps significantly with Discordianism, an ironic cult that has significantly impacted internet culture. In fact, the counterculture author Robert Anton Wilson helped popularise both high weirdness and Discordianism through his conspiracy-based fiction, particularly The Illuminatus! Trilogy book series:

Cover of the Illuminatus! Trilogy by Robert Shea and Robert Anton Wilson, depicting three dolphins jumping over a black pyramid with a human looking eye.
Sex, drugs, and psychic dolphins! (Book cover of The Illuminatus! Trilogy by Robert Shea and Robert Anton Wilson, featuring The Eye in the Pyramid, The Golden Apple and Leviathan. Another pyramid/eye cover, this time on a checkerboard and featuring dolphins. ‘Over 100,000 copies sold!’)

High weirdness has been mainstreamed through the adapting of weird stories from writers like H.P. Lovecraft and Philip K. Dick, as well as through the increasing popularity of science fiction more broadly.

At this point I’m just showing off how High Weirdness gets the best book covers. (Cover of Philip K. Dick’s A Scanner Darkly, “… a masterpiece of sorts, full of demonic intensity.” says Robert Silverberg.)

The psychonauts of high weirdness were inspired by a blend of interconnected sources that all questioned dominant cultural narratives. The precursors to high weirdness include the cosmic horror of Lovecraft the Gnosticism of the Nag Hammadi, the psychoanalysis of Carl Jung, and the shamanism of indigenous and non-western traditions. To open their minds to the weird truths of the universe, the psychonauts were down to try anything, from Ayahuasca to Zoroastrianism.

The result was a lot of insight and a lot of harm caused by transgressive behavior in the name of seeking insight. Along with questioning taboos around drugs, the psychonauts questioned taboos around sexuality, which often resulted in pressuring people into sex they did not want (ie, rape). In their search for the truth, they contributed to the rise of drug culture, anti-government activism, and what we now ironically call the post-truth era.

You see, it’s tempting to think of modern skepticism as a reaction to the rampant spread of misinformation, but that oversimplifies the story. It’s more accurate to say that modern conspiracy theory culture and modern skepticism both arise out of high weirdness. As a result, both inherit a messy mix of reactionary attitudes, some progressive, others libertarian.

It’s the skepticism of high weirdness, combined with increased awareness of genuine conspiracies like Watergate, that has created the spaces in our society where conspiracy theories can now rage unchecked. High weirdness won the culture wars, but it came at a cost. Healthy skepticism about capitalist influences on medicine has given rise to alternative medicine as a commodified identity focused on resistance to “big pharma”. In seeking to challenge the narrowness of accepted scientific practices, the psychonauts pried open the pandoras box of pseudoscience and did everything they could to make woo sexy. Flash forward a few decades, and conspiracy theories now permeate our cultural landscape.

The psychonauts have managed to spread their doubting disposition through normie culture, bolstered by the tsunami of information and misinformation brought on by the internet, another child of high weirdness. It’s old hat now to talk about how the pioneers of the internet were often psychonauts, using psychedelics to try to break through their assumptions about how things had to be. Cliché as it is, it’s understandable that the experience of exotic states of consciousness could facilitate the construction of technologies for expanding and extending cognition, and lead to the disastrous motto of “move fast and break stuff”.

In trying to strip away the false assumptions of culture, high weirdness risks stripping our understanding down to nothing, until only nihilism remains. In this way, places like 4Chan and the nihilist black-pilled memetic cultures that fester in the dark corners of the internet, giving birth to QAnons, are also spawns of high weirdness. Everywhere, we see the tentacles of its skepticism altering our world and us with it.

Davis describes his account of high weirdness as a sort of “here be dragons” of the mind. Psychonaut exploration is valuable, but that exploration is always a tightrope between healthy skepticism and a spiral into unhealthy paranoia, between substance use and substance abuse, between the ethical violation of unjustified cultural norms and the horrors of moral nihilism. That is a difficult path to walk, and many of the protagonists of high weirdness like Philip K. Dick to Timothy Leary’s brother suffered from severe mental illness as a result of their drug use. When you take seriously the maxim “question everything”, it becomes dangerously easy to end up in a place where there is no such thing as truth or, even worse, a place where you’re confident you’ve found the hidden truth.

Which brings us back to the American right, a political movement drowning in conspiracy theories. How could it be that American conservatives, who notoriously would have loved the war on drugs even if it weren’t filling prisons with people of colour, have come to embody the radically anti-establishmentarian ethos of high weirdness? As with so much of high weirdness, the primary vector of transmission has been through radio and its digital offspring the podcast:

  • Picture of Rush Limbaugh from his time as host on WABC radio.
  • Joe Rogan and Alex Jones recording an episode of the Joe Rogan podcast
  • Promotional material for a Tucker Carlson live tour featuring Alex Jones and Jack Posobiec.

Promotional material for a Tucker Carlson live tour featuring Alex Jones and Jack Posobiec.

I’ve previously explained how Bill Cooper consolidated much of the libertarian conspiracy theorising that arose out of high weirdness, and provided the source material for a great deal of modern conspiracy mongering, including inspiring the work of Alex Jones.

Talk radio personalities like Limbaugh and Jones took the anti-governmental libertarian strain of high weirdness conspiracy theorising and stripped it of its psychedelic roots, repackaging it for conservative audiences by replacing the blunts and free love with cigars and misogyny. Gone was the talk of social progress, all of that was now part of the system that was controlling you and trying to keep you from returning to the glorious fictional past that fascists fantasise about.

It wasn’t until Joe Rogan became the nexus of audio conspiracy mongering that the psychedelics roots re-emerged. It should come as no surprise that the worst quotes from J.D. Vance, prior to his attempts to instigate a pogrom, were all from him going on far-right podcasts to promote his Dark Enlightenment Catholic weirdness. At this point, in those spaces, anything is acceptable as long as it is framed as owning the libs.

That is how it is possible that a proudly adulterous billionaire reality TV star with an obsession for wrestling kayfabe seized absolute control of the GOP, instigated a violent insurrection through rampant conspiracy mongering, and still remains the Republican presidential candidate. It is why the most popular conservative news host in the country is openly promoting Holocaust deniers with zero repercussions. It is why the Republican presidential ticket will continue to promote racist blood libel style conspiracy theories about Haitian Americans long after it gets people killed.

Much of the problem arises from a mix of epistemic isolation and a wicked persecution complex. The American right has convinced itself that it is a marginalised community beset on all sides by the horrors of mainstream culture, with its theory of evolution and drag queen story hours. Unable to comprehend why they are increasingly perceived as extremely weird in all the worst ways, they have turned towards conspiracy theories to rationalise their losses and further enflame their base with nightmares of the coming multiracial transhumanist hellscape.

Not all blame for our current epistemic predicament falls on high weirdness. The capitalist mainstreaming and commodifying of high weirdness, the normalising of constructing one’s identity around the feeling of being abnormal, dilutes it down to the point where it is about as confronting as a Cronenberg body-horror soft-toy. Instead, high weirdness is now a fun shtick for performance artists like Joe Rogan. Rogan and many of the conspiracy theorists who orbit him, like Graham Hancock, can certainly ape high weirdness but they lack the training and rigor to stay on that epistemic tightrope, leading millions of followers with them as they fall into increasingly dark and dangerous places.

It’s especially depressing that capitalism has managed to swallow and digest high weirdness, since one of its best parts was the attempt to reverse the crisis of meaning that capitalism fosters for the sake of profit. For all its failings, high weirdness was an earnest attempt to fill the void many feel when confronted with an apathetic universe and a regressive society. They had the right idea, using a mix of materialism, mindfulness, and medications to counteract the capitalist mindfuck that equates happiness with endless consumption. Since capitalism can’t abide a threat, it’s unsurprising that high weirdness would end up enslaved to the status quo.

Ultimately, high weirdness is why it is so hard to fit any skeptical analysis into into neat, 1,500 word boxes. Davis calls high weirdness an “infectious project” and it certainly seems to infect much of what I experience. He meant that it’s impossible to study it and keep one’s distance, which has also been my experience, but I think it’s also true that the ideas of high weirdness have become highly infectious even to those who don’t study it. Without sufficient safety measures, that infectiousness has given birth to epistemic horror beyond human comprehension, which is how the GOP finds itself awash in not just climate skepticism and antivaxxerism, but blood libel and Holocaust denial.

Until they can find their way back to accepting at least some mainstream knowledge, they will remain dangerously weird:

Jesse Plimon's character from Civil War asking "What kind of Weird? Renn Faire weird, or menstrual surveillance weird?"
It’s a simple question; What kind of Weird? Rennaisance Faire-weird, or menstrual surveillance-weird?