Have you ever stumbled on a slick YouTube video predicting the end of “consumerist civilisation” and inviting you to join a Creative Society that will, by 2036, abolish hunger, debt and taxes? Congratulations; you’ve just knocked on AllatRa’s door.
The AllatRa movement began in Ukraine in 2014, as a publisher for the esoteric books of the supposed author Anastasia Novykh. Those books introduce a messianic figure called Nomo whose biography looks suspiciously like Vladimir Putin’s. The man the books revolve around is Igor Danilov, once a coal miner and back‑street chiropractor, whom followers describe as a “higher‑level being”.
Outwardly AllatRa calls itself a volunteer “platform that transcends politics and religion”. Look a little deeper and you’ll find it boasts “millions” of members and lists its head office in Atlanta, Georgia – a handy state for registering non‑profits with minimal scrutiny of their finances.
Despite the Atlanta address, AllatRa’s corporate web stretches from Cyprus and Czechia to Belize. Investigative journalists at Slidstvo.info mapped at least 21 entities, including offshore companies, tied to the group.
That spider web lets AllatRa look “poor and volunteer‑run” in one country while holding hard assets in another. The same investigation uncovered a long‑running crowdfunding drive that, between 2014 and 2021 alone, pulled in almost ₴7.5 million (about US $200,000).
For years the movement claimed it had “no bank accounts and no profits”. Yet a 2024 US‑FARA filing by lobbyist Allen Egon Cholakian lists an annual AllatRa PR budget of $150,000 and gives Cholakian’s own fee as $8,000.
Extra cash flows in from Novykh book sales, merch and “business partners” – some under sanctions or insolvency. Offshore firms in Cyprus and Belize help muddy the trail. Slidstvo’s reporters asked the leadership why a “purely volunteer” project needs shell companies; they’re still waiting for an answer.
Helping along the “Nazis‑in‑Ukraine” myth
“Ukraine is ruled by Nazis; it must be denazified.” The Kremlin rolled out that line on 24 February 2022 – and AllatRa echoed it within hours. Ukraine’s security service (SBU) later raided more than 20 local AllatRa cells and seized material calling for missile strikes on western Ukraine and the creation of a “Union of Slavic Peoples” led from Moscow.
So, a group that markets pacifism is recycling Kremlin war‑justification narratives in spiritual wrapping. Their videos still talk of the “fascist Kyiv regime” and “Slavic brotherly love,” blithely ignoring the fact that Ukraine has a democratically elected Jewish president and the far-right polls at the margins.
AllatRa’s PR says it is a “helpful, apolitical platform”. But in SBU‑seized documents, AllatRa outlines their three‑step roadmap: (1) viral content blitz; (2) founding political parties; (3) a global referendum to replace current systems with AllatRa’s “creative” model.
The same files describe a “scientific climate forum”. In reality, AllatRa denies human‑driven warming and warns that a rupture of the Mariana Trench will destroy Earth in 2036 – unless, of course, humanity adopts the Creative Society. Fear is harvested, then channelled into a political offer.
The law on the side of AllatRa
In October 2024 Slovak prosecutor Lucia Pavlaninová opened a criminal case against reporter Kristina Ciroková of Czech newspaper Seznam Zprávy over her cult‑coverage articles. The International Federation of Journalists condemned the move as power abuse – and it emerged that Pavlaninová herself had previously promoted Creative Society events. The Slovak prosecutor‑general dropped the case; Pavlaninová now faces disciplinary action.
Why should you care? When public officials bend the law for a disinformation cult, your right to reliable information is next in line.
On 1 April 2025, MP Stanislav Berkovec (ANO) hosted a media seminar where four AllatRa women spoke – masquerading as the non‑existent “Parents’ Free Association.” The Czech Interior Ministry has long warned MPs about the group’s pro‑Russia leanings, but Berkovec shrugged: “I can’t vet their private lives.” That is exactly how spiritual marketing morphs into political lobbying: parliament confers instant legitimacy.
Why this should matter to you
AllatRa rebrands at lightning speed and hunts for prestige; in spring 2024, its envoys secured a brief audience with Pope Francis. Months later, the group hired a US lobbyist to charm Congress. VSquare tracked 275 connected social‑media accounts that had pumped out 83,000+ videos to a cumulative two billion views.
If you think AllatRa isn’t in your feed, you may just not have noticed. It deploys the classic firehose of falsehood; flood audiences with so many “alternative facts” that certainty itself erodes.
AllatRa blends spirituality, volunteer glamour and utopian pledges – but beneath the glow sit pro‑Kremlin narratives, opaque finances and active lobbying. Critical thinking – finding the source, verifying the context, asking awkward questions – is the best immunisation against such hybrid movements.
References
- Ciroková, K. (2025, May 7). Poslanec otevřel dveře Sněmovny proruské sektě. „Nemohu je kádrovat,“ říká. Seznam Zprávy.
- Demšar, S., Kopecká, M., Kiripolská, K., Morozova, A., & Flis, D. (2024, October 23). Climate disinformation peddlers target the Vatican and US Congress. VSquare.
- International Federation of Journalists. (2024, October 18). Slovakia: Two journalists investigated for their work on sectarianism and cults.
- Korniienko, Y., Mikula, V., Yushchenko, I., & Nabozhniak, O. (2023, December 6). Unravelling AllatRa’s operations: Use of offshore companies in Cyprus, connections to Russia. Slidstvo.info.
- Security Service of Ukraine. (2023, November 2). SBU exposes leaders of pseudo‑religious cult AllatRa for anti‑Ukrainian activities. Interfax‑Ukraine.
