AUTHOR

Marie Johnston

Marie Johnston is Emeritus Professor in Health Psychology at the University of Aberdeen. She conducts research on behaviour and behaviour change in the context of health, illness and healthcare with an emphasis on improving measurement, research design and reporting and developing implementable behaviour change interventions based on evidence and theory.

Why behavioural science facts falter where false information flourishes

Misinformation spreads, in part, because its messages are short and easy to grasp - meanwhile, reality is complex, nuanced, and hard to make succinct
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