AUTHOR

Chantal den Daas

Chantal den Daas is the Lead of the Health Psychology Group at the University of Aberdeen. She specialises in behaviour and behaviour change in infection and disease prevention. She is committed to advancing interdisciplinary approaches to health prevention, with a strong focus on both fundamental and applied science, drawing on psychological theories to drive effective behavioural interventions.

Why behavioural science facts falter where false information flourishes

Misinformation spreads, in part, because its messages are short and easy to grasp - meanwhile, reality is complex, nuanced, and hard to make succinct
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