Bad PR

Journalism relies on expert voices – AI is only going to make that harder

Our media demands quotes from experts to add context and authenticity to a story - it isn't ready for a world where expertise is instant... and fake

How many young people deny the Holocaust? The truth might actually surprise you

Recent news stories declared that a fifth of all young Americans believe the Holocaust is a myth - however the finding owed more to online polling weaknesses than to antisemitism

Bit of a Reach: media buy-outs and brutal cost-cutting have left an open door for PR nonsense

UK newspapers are awash with nonsensical PR stories based on dubious research - is it any wonder public trust in the media has fallen so far?

Jeremy Clarkson isn’t the sexiest man alive – he’s just headline fodder for a dodgy PR campaign

Dozens of newspapers recently reported on the finding that women across the UK want to sleep with Jeremy Clarkson - in a story that was merely an advert for a PR-savvy company
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