Wellness

Cults

Looksmaxxing: the pseudoscientific aesthetic answer to young men’s problems

Marcus Yeo Jun Hao -
Online 'looksmaxxing' communities offer young men dramatic techniques to improve appearances, as quick fixes to deeper personal insecurities.
Health

Kind Patches almost certainly aren’t the answer to ADHD focus issues

Alice Howarth -
Kind Patches sell patches filled with natural ingredients, with all manner of health claims - but, as so often with supplements, no real evidence
Wellness

Navel glazing: the beauty fad of applying castor oil to the belly button

Alice Howarth -
Beauty influencers rave about 'shedding' their overnight treatments – including removing castor oil packs from their navels
Alternative Medicine

Leaked footage reveals the ‘psychic’ behind antivaxxer Joseph Mercola

Michael Marshall -
Leaked footage shows leading anti-vaxxer Joseph Mercola calling for people to "march with weapons" against vets, during consultation with ‘psychic’
Wellness

New Year, New You, New Woo: 2025’s health and beauty ‘microtrends’

Alice Howarth -
Every new year comes with a fresh list of do's and don'ts from beauty and wellness influencers, as social media speeds up 'microtrends'
Wellness

Lemme Purr: the celebrity-backed wellness gummies trading on intimate insecurities

Alice Howarth -
Backed by Kourtney Kardashian, Lemme Purr gummies incorrectly persuade women they have a problem with their vagina, and then sell them the solution
Health

Moroccan Argan oil is an interesting traditional product, but it’s certainly no panacea

Alice Howarth -
Argan oil from Morocco is said to have all manner of health benefits, from preventing hair loss to boosting the immune system - all based on little to no evidence
Wellness

Wim Hof: the self-described ‘Ice man’ whose extreme health claims leave many cold

Michael Marshall -
Wim Hof has developed a cult following among wellness influencers for his extreme tales of endurance, but his icy legend somewhat melts under scrutiny
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