At 10:23am on Saturday 30th January, over 300 individuals from branches of Skeptics in the Pub will simultaneously consume an overdose of commercially available homeopathic medicines. The nationwide protest, organised by the 10:23 campaign from Merseyside Skeptics, will either unfold as one of the largest mass suicides since Jonestown, or will yet again confirm that science, evidence and rational thought actually do work.
The confirmed locations of the overdoses are as follows:
Birmingham: High Street
Glasgow: Tie Rack in
Liverpool: St George’s Hall
London: , Red Lion Square, Holborn
Leeds: Leeds Mainline Rail Station, main entrance at 9.30-10 am
Immediately after the protest, Dr Simon Singh, Prof. John Garrow and Andy Lewis will take to the stage of London’s Conway Hall for Trick or Treatment: Alternative Medicine on Trial, the first event in 2010 from CFI UK.
The protest, comes after a Boots representative, Paul Bennett, attracted ridicule from the national press after admitting to a that Boots knowingly sells homeopathic remedies to the public for which it has no evidence of effectiveness. The Science and Technology Select Committee are due to release their report on homeopathy around the time of the protest, at the end of January.
While dispensing sugar pills may seem harmless, in reality the endorsement of homeopathic potions by leading health providers can have grave consequences. As well as potentially undermining trust in medicine and medical advice, customers may be misled into believing that they are treating their illness – for example a Panorama investigation famously revealed that homeopaths were advising customers to take ineffective pills in place of Malaria prophylactics on holiday. In extreme cases, such as the ‘healing therapist’ Russell Jenkins, deaths may occur.
The 10:23 Campaign, so named in recognition of Avogadro’s Constant (the limit of dilution which is exceeded by homeopathic preparations) aims to raise awareness of homeopathy and its basis within long-discredited 18th century pseudoscience, selling remedies to the public which have no scientific basis and no credible evidence for its efficacy beyond the placebo effect.
As ever, this is an excellent opportunity to demonstrate JREF’s Law (namely “there is no topic of parapsychological discussion upon which James Randi has failed to comment”) by directing attention to Randi’s lecture at Princeton in 2001, which contained the following segment on homeopathy. Randi’s commentary in 2002 for the BBC is worth reading also.