The market in alternative health remedies is worth millions of pounds every year. Many people are led to distrust conventional medicines that are tested for safety and effectiveness, and to stake their health on totally unproven treatments.
What is it that gives alternative medicine – from homoeopathy to crystal healing – its broad appeal? Is it partly because people are misinformed by press reports about these ‘therapies’? Former alternative health journalist Clare Bowerman talks about the driving factors in magazine and newspaper journalism that favour complementary and alternative medicines over their proven conventional counterparts, drawing on her personal experience in the industry.
Clare is a writer and editor who lives in London. After studying for a German and French degree at Cambridge University, she moved into science, starting her career on an alternative health title. She then moved into evidence-based medical journalism and other science writing. She currently works in communications for UCL.